Head of Marketing Technology & Ad Operations

DAZN; City Of London; On-site; GBP 80,000 - 120,000; Full time

Job summary

A global media company is seeking a Head of Marketing Technology & AdTech in London. The role involves defining and executing a technology strategy to enhance customer experience and drive subscriber growth. Candidates should have a proven track record in MarTech strategy and strong leadership skills, as well as expertise in CRM, analytics, and marketing platforms. This full-time position offers competitive benefits and a dynamic work environment.

Benefits

25 days’ annual leave

Private medical insurance

Pension contributions up to 5%

Flexible working opportunity

Qualifications

• Proven track record leading MarTech strategy in digital-first or subscription businesses.
• Strong knowledge of data infrastructure and API management.
• Experience in building scalable marketing technology across multiple regions.

Responsibilities

• Define and execute global affiliate marketing strategy.
• Lead global MarTech vision and roadmap.
• Ensure seamless integration across the tech stack.

Skills

Leading MarTech strategy

CRM expertise

Data infrastructure knowledge

Leadership skills

Stakeholder management

Tools

CRM systems

Marketing automation platforms

Analytics tools

Job description

Overview

Department: 77-893 - Subscription - Digital Acquisition Media

Employment Type: Full Time

Location: UK - London

Reporting To: Gareth Maritz

Description

As Head of Marketing Technology & AdTech at DAZN, you will be responsible for defining and executing a technology strategy that empowers world-class, data-driven marketing. You’ll lead the development, integration, and optimization of DAZN’s global MarTech and AdTech stack to drive personalized, scalable, and high-performing campaigns. This is a critical leadership role at the intersection of marketing, data, and technology designed to enhance customer experience, unlock efficiency, and fuel subscriber growth in every region we operate.

What You'll Be Doing

• Define and execute a global affiliate marketing strategy driving scalable subscriber growth.
• Define and lead the global MarTech vision and roadmap aligned with DAZN’s growth and marketing objectives.
• Partner with core technology and engineering teams to ensure CRM, APIs, and infrastructure meet evolving marketing needs.
• Ensure seamless integration and interoperability across the tech stack to enable true omni-channel execution and personalization.
• Collaborate with marketing, product, data, and engineering teams to align tools and capabilities with customer journeys.
• Manage vendor relationships, contracts, and SLAs, ensuring best-in-class performance and scalability.
• Define and enforce best practices across tracking, attribution, automation, and data governance.
• Drive innovation in segmentation, lifecycle marketing, and predictive modelling to optimise engagement and retention.
• Lead, develop, and inspire a high-performing MarTech team.
• Establish clear metrics and provide regular reporting and insights to senior stakeholders.
• Champion a test-and-learn culture, enabling continuous iteration and improvement across channels.

What You'll Bring

• Proven track record leading MarTech strategy in fast-paced, digital-first or subscription businesses.
• Expertise in CRM, CDPs, MAPs, CMS, analytics, and marketing automation platforms.
• Strong knowledge of data infrastructure, system integration, and API management.
• Deep understanding of tracking, attribution, and compliance in multi-channel environments.
• Experience building scalable marketing technology foundations across multiple regions.
• Strong leadership skills with ability to hire, develop, and manage cross-functional teams.
• Strong stakeholder management.
• Commercially minded with ability to align tech investments to business outcomes.
• Results-oriented, organised, and comfortable working in a dynamic, high-growth environment.
• A passion for sports, media, and innovation is highly desirable.

Benefits

Benefits include access to DAZN, 25 days’ annual leave (increasing by 3 days after 3 years), private medical insurance, life assurance, pension contributions up to 5%, family friendly community including enhanced parental leave, electric vehicle benefit option, free access for you and one other to our workplace mental health platform app (Unmind), learning and development resources, opportunity for flexible working, and access to our internal speaker series and events.