Head of Marketing & Sales - Elizabeth Finn Homes

EFHL; Remote; GBP 70,000 - 75,000; Full time

Job summary

A leading care provider seeks a Head of Marketing & Sales to innovate marketing strategies and boost occupancy across care homes. This role involves developing sales tactics, managing brand consistency, and leading a creative marketing team. Candidates should have a proven background in healthcare marketing, a strong track record in sales growth, and effective team leadership skills. The position offers a competitive salary up to £75k and includes a company car or allowance.

Benefits

Company car or allowance

Flexible hours

31 days holiday plus bank holidays

Group pension plan

Occupational sick pay

Wellbeing support initiatives

Continuous learning and development opportunities

Qualifications

• Proven experience in leading marketing and sales communications.
• Demonstrated commercial performance in previous roles.
• Familiarity with digital marketing and public relations.

Responsibilities

• Develop the marketing and sales strategy aligned with the organisation's goals.
• Drive occupancy and lead conversion through effective marketing.
• Manage budget and oversee performance metrics in marketing activities.

Skills

Marketing leadership

Sales strategy development

Brand management

Digital marketing expertise

Team leadership

Education

Experience in healthcare sector

Job description

Head of Marketing & Sales - Home based with regular travel

Annual Salary: £70k - £75k + company car or car allowance + benefits

Permanent, Full-time - 35 hours a week

Elizabeth Finn is a leading care provider providing exceptional care throughout our eight prestigious care homes. Our company values are Bring Love, Inspire More, Act with Purpose and Welcome All.

We are looking for an inspiring and visionary Head of Marketing & Sales to shape the way our residents live, love, connect and celebrate life across all our homes.

About the Role

We have a dedicated and well-trained Head Office team supporting an excellent standard of person-centred care for our residents. As a Head of Marketing & Sales joining our diverse team who are proud of the difference we make to our residents you will:

• Develop the multi-year marketing & sales strategy, delivering it through measurable annual plans aligned to the organisational strategy and profit-for-purpose mission
• Champion occupancy, driving enquiry growth, pipeline quality and conversion through a consistent and welcoming resident and relative journey from enquiry to admission
• Develop and monitor key success measures, as well as monitoring marketing and sales confidence and competence in our homes
• Manage the Elizabeth Finn Homes brand, ensuring consistency of message and tone across all mediums and formats
• Produce high quality, resonant content that showcases our wonderful resident experience, colleague stories and leadership in the care sector
• Proactively develop each homes community engagement approach to maximise lead generation and wider visibility of our brand
• Build on Elizabeth Finn Homes’ existing local and national reputation through various approaches including thought leadership and case studies
• Ensure our digital presence across a range of platforms is delivering lead generation and local referrals through a range of approaches including SEO, Google Analytics etc
• Manage a range of third-party marketing resources to be high performing and value for money
• Provide the wider leadership with regular competitor and market intelligence to assess and adjust our position within the market as necessary
• Develop a consistent approach to internal communications, developing mechanisms to share and celebrate our residents, our people and our homes regularly to support overall engagement
• With the People Team, promote our employee value proposition to ensure engagement with new and existing talent
• Lead and develop a small, high-performing marketing and sales team that delivers impactful content
• Manage the annual marketing & sales budget, ensuring solid return on investment across all areas
• Be part of the Senior Management Team, contributing to the wider management and leadership of the organisation

Person specification

• Experience of leading the marketing, sales communications or brand management for an organisation, ideally within the care or healthcare sector
• Experience of delivering occupancy, sales growth or commercial performance
• Experience of managing brand, PR, digital marketing and employer brand activities

To Apply

Interested candidates are invited to submit their CV alongside a brief cover letter that considers their suitability for the role and how they work in line with our four values of bring love, welcome all, inspire more, act with purpose.

The deadline for applications is by 5:00 pm on the 6th January 2026 to [e-mail].

The first stage of the process will be an interview via Teams and held in the week commencing 12th January 2026.

The second stage of the process will be held in person at our Halliwell Care Home the week commencing 20th January 2026.

Benefits

• Fully paid induction programme
• Enhanced pay for family leave
• Flexible hours
• 31 days holiday per year plus Bank Holidays
• Group pension plan with option to join the more generous scheme with a 9% employer contribution on a salary sacrifice basis
• Occupational sick pay after probation
• Opportunity to join company healthcare and cash plan schemes
• Car Allowance or Company Lease Car
• Wellbeing support through various initiatives including an employee assistance programme with free counselling and Mental Health First Aiders.
• Free Blue Light card – provides members with thousands of amazing retail discounts
• Cycle to work scheme
• Long service awards
• Apprenticeships, continuous learning and development, professional development and study support opportunities
• Free DBS unless leaving during probation

Safeguarding

In the process of recruitment, selection and appointment Elizabeth Finn Homes implement a range of procedures and actions including Police/Enhanced DBS Checks to ensure our employees, residents and everyone is safeguarded, and abuse is prevented. This is in line with our company values, which are Bring Love, Inspire More, Act with Purpose and Welcome All.

Criminal record checks

As this role involves a regulated activity, successful applicants will undertake an enhanced DBS check, with barred lists check, and any offer of employment will be dependent on a satisfactory outcome. Having a criminal record will not necessarily bar a person from working for us, this will depend on the circumstances and background of any record.

Equality, Diversity, Inclusion and Belonging

Elizabeth Finn strives to treat all staff equally and be a diverse and inclusive workplace, where everyone can be themselves and everyone accepts each other’s differences.

Our ambition is to ensure equality and celebrate diversity, working together to create an inclusive workplace, which attracts, nurtures and retains the best people.

Elizabeth Finn Homes do not currently provide sponsorship, but we welcome applications from those who have a right work in the UK.