Head of Marketing - DK Marketing & Communications

Bertelsmann; Greater London; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A leading publishing company is seeking a Head of Marketing to shape the UK marketing strategy for a diverse publishing program. You will lead creative campaigns and develop a high-performing team while managing the marketing budget. The ideal candidate has strong communication skills and experience in impactful lifestyle campaigns. Join a passionate team and help drive the success of high-profile authors. This role offers a blend of on-site and remote working opportunities.

Benefits

25 days paid holiday

Generous pension scheme

Employee assistance programme

60% discount on company books

Cycle to work scheme

Flex Fridays

Up to 30 days remote working from abroad

Qualifications

• Proven experience delivering impactful marketing campaigns across lifestyle brands.
• Ability to manage a marketing budget effectively.
• Experience in leading and developing teams.

Responsibilities

• Lead the UK marketing strategy for DK Living.
• Develop and deliver frontlist and backlist marketing campaigns.
• Manage and evaluate campaign effectiveness.
• Build strong internal stakeholder engagement.

Skills

Strong communication skills

Organizational skills

Ability to build relationships

Insight into emerging trends

Education

Degree in Marketing or related field

Job description

This job is brought to you by Jobs/Redefined, the UK's leading over-50s age inclusive jobs board.

A fantastic opportunity has arisen for a strategic and creative marketing professional to become part of the DK Living Marketing team.

As Head of Marketing, you'll shape and deliver the UK marketing strategy for a wonderfully varied adult non-fiction publishing programme across our Life, Travel, Knowledge and Alpha divisions. You'll lead standout campaigns for our biggest frontlist titles and develop a smart, forward-looking approach to our backlist that continues to build sales and momentum.

We're looking for a positive, highly organised self-starter with proven experience of delivering impactful, high-level campaigns across lifestyle brands, ideally with a mix of narrative and illustrated publishing. You'll be a confident communicator who enjoys bringing people together, building strong relationships and keeping colleagues and partners excited and aligned around our publishing vision.

You'll have a good instinct for emerging trends and a strong sense of what resonates with consumers. Working hand-in-hand with the PR team to deliver integrated campaigns, your judgement, curiosity and collaborative approach will help to propel DK Living's publishing forward with real energy and purpose.

Key Responsibilities

• Setting and leading the UK marketing strategy for the DK Living division (Life, Travel, Knowledge, Alpha), ensuring it's commercially focused and future-facing
• Developing and delivering creative frontlist campaigns and smart, effective backlist programmes that drive sustained sales
• Leading, supporting and developing a high-performing marketing team
• Bringing audience insight and strategic recommendations into the acquisitions process
• Overseeing campaign evaluation and sharing clear, constructive insights with colleagues across the business
• Managing the marketing budget, including forecasting and regular review
• Building strong internal engagement so that stakeholders remain well-informed, aligned and enthusiastic about our plans

In return, you'll join a talented, passionate and friendly team with the chance to work on an exciting and varied list, including high-profile authors and brands such as Mary Berry, Jamie Butterworth, BOSH!, and many more. You'll also play a key role in the launch of Paper Sailor campaigns and help shape the ongoing growth and ambition of the DK Living division.

If you're excited by this role and what we're building at DK Living, we'd love to hear from you!

Closing date for applications: 4th January 2026

We have a range of benefits to reflect our commitment to our people, some of which are:

• 25 days paid holiday entitlement in year one, plus bank holidays
• Generous pension scheme
• Volunteering policy and charity matching
• Employee assistance programme
• 60% discount on company books
• Cycle to work scheme and discounted gym membership
• Shopping discounts
• Flex Fridays (1pm Finish*)
• Up to 30 days remote working from abroad*

*Subject to certain criteria being met.

And we plant a tree for every new employee to our business

DK is committed to building a diverse workforce that reflects the varied communities that read our books across the world. We encourage applications from all individuals, regardless of age, religion, gender, ethnicity, disability, sexuality or social background. DK is proud to announce that we have adopted The Halo Code.

DK is a member of the disability confident scheme. We guarantee to interview all disabled applicants who meet the minimum criteria for the vacancy/ies.

DK supports flexible working and has introduced a new 'smart-working' policy with a hybrid approach of working weekly from home and in DK's office.

The Book Trade Charity offers financial support to people looking to enter the book trade, but who may struggle to afford the costs of attending interviews or undertaking internships. For more information, visit www.booktradeentrysupport.org

About our Company

We believe in the power of discovery. That's why we create books for everyone that explore ideas and nurture curiosity about the world we live in. From first words to the Big Bang, from the wonders of nature to city adventures, you will find expert knowledge, hours of fun and endless inspiration in the pages of our books.

We are the world's leading illustrated publisher and a member of the Penguin Random House division of Bertelsmann, creating cutting-edge design and stunning visual books for the whole family. We are passionate about inspiring curiosity and bring people to books through their thirst for knowledge. With a global book loving community of over 800 colleagues in the UK, US, Germany, India, China, Spain and Australia, we produce books in over 100 countries and over 60 languages. Find out more on dk.com.

Company: Dorling Kindersley Limited | Job ID: 285228