Head of Marketing - Business Partnering

Markel; Manchester; Hybrid; GBP 75,000 - 95,000; Full time

Job summary

A leading insurance company in Manchester seeks a Head of Marketing to lead their marketing team for the UK retail broker channel. The ideal candidate will have senior marketing experience in the insurance industry, strong leadership skills, and the ability to drive impactful marketing strategies. This role offers a competitive salary, generous benefits, and opportunities for professional development.

Benefits

Generous annual bonus

25 days paid holiday

Fantastic company pension scheme

Private medical and dental cover

Qualifications

• Proven experience in a senior marketing role in the insurance industry.
• Strong understanding of insurance distribution models.
• Experience leading teams and influencing stakeholders.
• Strong commercial acumen and strategic mindset.
• Excellent presentation and influencing skills.
• Ability to work in a fast-paced environment.
• Passionate about data-driven marketing.
• Experience with budget and ROI management.

Responsibilities

• Own the marketing plan for the Broker channel.
• Lead and develop Marketing Business Partners.
• Translate objectives into actionable marketing plans.
• Champion collaboration across business functions.
• Support annual marketing planning.
• Guide high-impact marketing project delivery.
• Drive measurement and continuous improvement.
• Ensure marketing efforts meet business goals.

Skills

Senior marketing experience in insurance

Understanding of intermediary-led distribution models

Team leadership

Commercial acumen

Excellent communication skills

Fast-paced work adaptability

Budget management experience

Insight-driven marketing

Job description

Are you ready to take the next step in your marketing career and be part of something truly impactful?

At Markel, we’re looking for a strategic and commercially-minded Head of Marketing to lead our team of Marketing Business Partners and serve as the senior marketing lead for the UK retail broker channel, an area of focus for growth at Markel. This is a fantastic opportunity for a collaborative and results-driven leader to shape and align marketing plans across the business, working closely with senior stakeholders, including the Divisional Director, wider marketing functions, and product and distribution teams

What part will you play? If you’re looking for a place where you can make a meaningful difference, you’ve found it. The work we do at Markel gives people the confidence to move forward and seize opportunities, and you’ll find your fit amongst our global community of optimists and problem-solvers. We’re always pushing each other to go further because we believe that when we realise our potential, we can help others reach theirs.

Join us and play your part in something special!

The opportunity:

The Marketing department within UK National Markets is a fun, high performing team of motivated and talented marketers covering the full marketing mix delivering innovative and bespoke insurance solutions to UK businesses, from charities and care organisations to providers of IT services and media companies.

In line with the business’s ambitious growth targets and its’ NMUK strategy the Marketing team restructured at the beginning of 2022, aligning itself to the key distribution channels within its’ UK business. The investment in the team is testament to the value the business places in the Marketing function and the key role it will play in achieving its growth objectives. This has created a number of exciting opportunities within the team, including a new role within the Marketing Services team, supporting the delivery of the NMUK Marketing plan. This role represents fabulous opportunity to forge an exciting career in Marketing.

What you’ll be doing:

• Leadership - Own the marketing plan for our Broker channel, ensuring alignment to commercial goals and growth ambitions

• Lead a team of Marketing Business Partners, coaching and developing them to deliver impactful marketing plans and strengthen business alignment

• Translate channel objectives into clear marketing plans and priorities, working collaboratively with content, digital, PR, events, and insights teams.

• Provide day-to-day leadership and performance management for the Marketing Business Partner team

• Champion collaboration between marketing and the wider business, especially Sales, Underwriting, Claims and Proposition teams.

• Support the annual marketing planning process for the Broker channel, ensuring effective prioritisation of investment, campaigns, and resources

• Guide the briefing, scoping, and delivery of high-impact marketing activity, ensuring all projects are aligned with brand, message, and customer outcomes

• Work closely with Campaign Delivery and Marketing Services teams to ensure timely and effective execution of marketing activity

• Performance & Insight - Drive a culture of measurement and continuous improvement across all marketing activity

• Oversee the reporting and performance evaluation of marketing campaigns within the Broker channel

• Ensure all activity contributes to business objectives including engagement, lead generation, brand awareness, and sales enablement

Our must haves:

• Proven experience in a senior marketing role in the insurance industry (insurer, broker or distribution

• Strong understanding of intermediary-led distribution models

• Demonstrable experience leading teams and influencing cross-functional stakeholders

• Strong commercial acumen and strategic mindset

• Confident communicator with excellent presentation and influencing skills

• Comfortable working in a fast-paced, matrixed environment

• Passionate about using insight to guide marketing activity and decision-making

• Experience with budget management and campaign ROI measurement

Who we are:

Markel Corporation (NYSE – MKL) a Fortune 500 company with over 60 offices in 20+ countries, is a holding company for insurance, reinsurance, specialist advisory and investment operations around the world.

We’re all about people | We win together | We strive for better | We enjoy the everyday | We think further

What’s in it for you:

• A great starting salary plus generous annual bonus & strong benefits package…

• 25 days paid holiday plus Bank Holidays, with the opportunity to buy / sell extra leave

• Fantastic company pension scheme, private medical and dental cover, life assurance, travel insurance cover, income protection, season ticket loan as well as other great benefits on offer

• There are countless opportunities to learn new skills and develop in your career, and we can provide the support needed to do just that!

Are you ready to play your part?

Choose ‘Apply Now’ to fill out our short application, so that we can find out more about you.

Markel celebrates the value of a diverse workforce that brings experience and expertise from a wide variety of backgrounds and life circumstances. Whatever your background, if you feel you meet the requirements of this role then we want to hear from you. We are also happy to consider candidates who are looking for flexible working patterns.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, colour, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status.

We will ensure that individuals with disabilities are provided with all reasonable accommodations to be able to participate in the job application or interview process and to perform essential job functions if successful. Please contact us via email at [e-mail] or call us at 0161 507 5827 to request any accommodations that may be needed. This includes any alternative formats of any documents or information on how to apply offline.

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