Head of Marketing, Beauty - Boots UK

BOOTS; Greater London; On-site; GBP 60,000 - 90,000; Full time

Job summary

A leading retail pharmacy chain is seeking a Marketing Lead to drive customer-focused campaigns and deliver integrated marketing strategies. This role requires relevant marketing experience and the ability to lead cross-functional teams in a fast-paced environment. The ideal candidate will possess strong leadership skills and a proven track record in delivering large campaigns aligned with brand objectives. Join us to foster an inclusive environment and inspire a high-performing marketing team.

Benefits

Boots Retirement Savings Plan

Discretionary annual bonus

Generous employee discounts

Enhanced maternity/paternity/adoption leave pay

Flexible benefits scheme

Qualifications

• Experience leading and delivering large marketing campaigns.
• Proven ability to develop seasonal strategies with market insights.
• Experience with cross-functional team collaboration.

Responsibilities

• Plan and deliver communications to support marketing categories.
• Align goals with stakeholders across different units.
• Guide creative development for all marketing channels.

Skills

Relevant marketing experience in developing large campaigns

Ability to work with cross-functional teams

Understanding of budget management

Leadership and inspiration skills

Job description

Closing Date: Monday 5th January

Location: Nottingham, Full‑time

Contract: 12 month contract (maternity cover)

Recruitment Partner: Frankie McCallister‑Lyas

Overview

Welcome to the Boots Marketing Team! Are you ready to be at the forefront of market‑leading campaigns and exciting new ideas, leading a team that puts customers at the heart of every decision?

This role is core to our strategy, aimed at developing and delivering customer‑focused communications consistent with the Boots brand purpose, that drive growth and brand health.

This is a leadership role for someone ready to build, grow and deliver real change. As a key member of the Business Unit leadership team, you will play a key role in shaping and delivering the Marketing plan for your area, in support of the Beauty strategy. On top of this, the role also plays a key leadership position in the Marketing function, driving best practice and new ideas across the total function.

Key Responsibilities

• Accountable for the planning and delivery of all communications to customers to support the relevant category, including the delivery of fully integrated marketing communication plans.
• Ensure the needs of all key stakeholders are aligned and met, aligning to the category vision, and leading cross‑functional teams across Business Units, Loyalty, In‑store, Digital, Social PR and Content.
• Guide and oversee creative development across all channels, ensuring alignment to commercial requirements as well as brand purpose.
• Own and lead the customer proposition experience from strategic development to execution, translating it with the squad team and key stakeholders into a communication/campaign calendar – lead live trading periods, responding to marketing conditions to maximise results and KPI performance.
• Stay ahead of the market by conducting market analysis to understand competitors and industry trends.
• Collaborate with external agency partners to deliver results.
• Work closely with suppliers to develop innovative marketing ideas that excite customers and grow the market.
• Lead the thinking on the customer marketing plan, delivered against our customer strategy and brand ambition.
• Lead a team of talented marketers – inspiring and guiding them to achieve success.

What You'll Need

• Relevant marketing experience in developing, leading and delivering large campaigns.
• Ability to demonstrate support for the development of relevant category/seasonal strategies, providing customer, market and marketing insights.
• Experience of working with, and ideally leading, cross‑functional teams to design and deliver compelling marketing campaigns and communications.
• Experience of development and production of integrated communications in partnership with media and loyalty teams.
• Understanding of budget management up to significant spend levels.
• Examples of team and agency leadership, inspiring people to deliver best‑in‑class marketing by improving knowledge, skill and behaviours.

Why Boots

At Boots, we foster a working environment where consideration and inclusivity help everyone to be themselves and reach their full potential. We are proud to be an equal opportunity employer, passionate about embracing the diversity of our colleagues and providing a positive and inclusive working environment for all.

Our Benefits

• Boots Retirement Savings Plan
• Discretionary annual bonus
• Generous employee discounts
• Enhanced maternity/paternity/adoption leave pay and gift card for anyone expecting or adopting a child
• Flexible benefits scheme including holiday buying, discounted gym membership, life assurance, activity passes and more.
• Access to free, 24/7 counselling and support through TELUS Health, our Employee Assistance Programme.
• Additional benefits available – find out more at boots.jobs/rewards. (Please note, any salary estimates given on third‑party sites are not provided or endorsed by Boots and may not be accurate)

What's next

If your application is successful, our in‑house recruitment team will be in touch to arrange an interview and to answer any initial questions you have. If you have not been successful on this occasion, you will be notified by email.

Where a role is advertised as full‑time, we are open to discussing part‑time and job share options during the application process. If you require additional support as part of the application and interview process, we are happy to provide reasonable adjustments to help you to be at your best.