Head of Marketing and Communications

Agena Group; Lancing; Hybrid; GBP 65,000 - 70,000; Full time

Job summary

An innovative service provider based in Lancing seeks a Head of Marketing & Communications to lead growth. You will create a strategic marketing function, enhancing brand visibility through digital capabilities and content strategies. The ideal candidate has a strong B2B marketing background, digital fluency, and leadership experience. This role offers a competitive salary, flexible working arrangements, and a chance to influence business success across various brands.

Benefits

Discounts on gym memberships

Cycle-to-work scheme

Incremental holiday increases

Qualifications

• Experienced in B2B marketing across multi-brand or SME environments.
• Proven track record in product/solutions marketing driving sales.
• Digitally fluent with expertise in automation and analytics.

Responsibilities

• Lead and develop a high-impact marketing function.
• Transform marketing into a proactive, revenue-driving partner.
• Set and execute a unified marketing strategy across brands.

Skills

B2B marketing experience

SEO expertise

Digital content delivery

Data-driven decision making

Team leadership

Internal communications

Job description

Agena Group is on an exciting and ambitious growth trajectory with diversification and innovation at its heart, underpinned by strong social value and ESG credentials, and celebrated as a multiple-award winner. Yes, our roots are in car-park management, however, we're so much more - expanding into new verticals to disrupt industry norms and elevate our sector with technology-led solutions that deliver measurable business impact for our clients, as well as improve the public's everyday experience of travel and parking.

We're looking for an experienced and commercially minded Head of Marketing & Communications to lead the next stage of growth across the Agena Group and its portfolio of brands.

This is a genuine opportunity to create and shape a high-impact, growth-focused marketing function - one where you'll have the autonomy to design, test and evolve new approaches that directly influence commercial success. You'll build the foundations for scalable marketing excellence, bringing fresh ideas, data-driven decision-making, and a spirit of innovation to how the group attracts, engages, and retains clients.

This is a key leadership role, responsible for transforming marketing into a proactive, revenue-driving partner to sales and business development. You'll bring a blend of strategic thinking and hands‑on execution, ensuring every brand within the group has a clear position in market, strong digital presence, and measurable impact on pipeline and client retention.

Responsibilities And Duties

Brand & Positioning

• Strengthen the overarching group story while ensuring each sub‑brand maintains clear differentiation.
• Lead brand development and refresh initiatives to enhance consistency and credibility.
• Oversee creative standards across all channels to ensure high‑quality, cohesive brand presence.

Digital & Demand Generation

• Develop and lead digital capabilities including websites, SEO, automation, and paid media.
• Create integrated, sector‑focused lead‑generation campaigns that support revenue growth.
• Implement CRM‑integrated automation, analytics and dashboards to measure and optimise performance.

Content & Communications

• Deliver a customer‑centric content and thought‑leadership strategy that builds authority.
• Manage PR, events and media activity to increase visibility and reputation.
• Ensure consistent internal and external communications aligned with brand values.

Strategy & Leadership

• Set and execute a unified marketing strategy aligned with commercial goals across multiple brands.
• Build the structures, capabilities and tools needed for scalable digital, content and analytics‑driven growth.
• Align closely with cross‑functional leaders, managing budgets and reporting to enable data‑led decisions.

Team Leadership & Development

• Lead, mentor and grow a high‑performing team across digital, content and design.
• Oversee agency relationships to ensure strategic alignment and strong value delivery.
• Promote close collaboration with sales and foster an insight‑driven, performance‑focused culture.

Internal Comms

• Create an engaging internal communications programme that strengthens unity and motivation.
• Collaborate with HR on people‑focused initiatives supported by a strong brand narrative.
• Ensure internal messaging is consistent, clear and culturally aligned.

Who You Are

• Experienced B2B marketer with a strong background in both external and internal communications, ideally across multi‑brand or SME environments.
• Proven product/solutions marketing capability, with a clear track record of driving sales impact and commercial outcomes.
• Digitally fluent, with deep expertise in SEO, paid media, automation, analytics and content, plus hands‑on experience delivering brand refresh or repositioning programmes.
• Commercial and data‑driven, confident with budgets, ROI, pipeline metrics and KPI‑led performance optimisation.
• Strong leader and collaborator, able to influence senior stakeholders, guide a small team, manage agencies and balance strategic thinking with hands‑on delivery.

Agena Values

Ambitious: we aim for world class service

Disruptive: we're here to change the industry

Ethical: we do things for the right reasons

Insightful: we use research to guide our decisions

Collaborative: We're better when we work together

Innovative: we help people see things differently

Other Information About The Role

Salary: £65,000 - £70,000 per annum, depending on experience

Hours: 40 per week; Monday - Friday 9am - 5pm

Location: Lancing with hybrid flexibilities. We will also consider remote working with travel to offices for the right candidate skillset. Our offices are in Lancing, Newton Abbot, Slough and Stafford

Status: We are flexible in our hiring approach to permanent and contract positions

All office locations have free onsite parking. The office dress code is smart casual.

Our selection process is as follows: Application - Screening - Competency Based Interview - Task with Interview

You must be able to legally live and work in the UK without sponsorship

The postholder will be required to travel to external meetings on occasion and to other office locations by the most effective means available

Benefits

We know there's more to life than work - that's why when you join Agena, you'll get your pick of our amazing benefits through our Enjoy Benefits platform. That includes discounts on gym memberships, travel bookings, high street vouchers and days out. You can also benefit from Technology benefits, Wellness benefits, Health Care plans and Car Lease benefits and much more.

Incremental holiday increases to recognise long service

2 volunteering days a year

Unlock your potential with our training, learning & development, and apprenticeship options throughout your career

Employee Assistance Programme - 24/7 confidential, independent and professional counselling

Cycle‑to‑work scheme

EV Charging points at office locations

Regular team/company socials

Team events from breakfasts for charity, social drinks in your local office location to book clubs, environmental initiatives, and lunch and learns.

We are proud to be certified Carbon Neutral and hold ISO Accreditations for Quality Management, Environmental Management and Information Security Management.

We are a Mindful Employer and are committed to supporting your mental health at work.

The Agena Group are proud to be part of the Disability Confident scheme. We are committed to providing an inclusive and barrier‑free recruitment process. We will provide reasonable adjustments and support to ensure neuro‑diverse applicants or those with a disability or long‑term condition can be their best during the recruitment process. To request an adjustment, if you need this job advert in an alternative format, or if you have any questions about the recruitment process, please contact [e-mail]

(No agency speculative contact - thank you)