Head of Marketing

UBT; Stafford; On-site; GBP 50,000 - 60,000; Full time

Job summary

A leading marketing firm in the United Kingdom is seeking a dynamic Marketing Manager to drive brand growth and oversee comprehensive marketing strategies. This role involves collaboration with sales and product teams, managing campaigns, and a focus on digital marketing. The ideal candidate should possess leadership skills and a strong background in marketing. The role offers a salary of £50,000-£60,000 and flexible benefits.

Benefits

Flexible Benefits to suit individual needs

Qualifications

• Proven track record in executing successful marketing campaigns.
• Strong understanding of digital marketing tools.
• Excellent communication and presentation skills.

Responsibilities

• Lead a team of marketing professionals.
• Develop comprehensive marketing strategies.
• Conduct market research to identify trends.
• Manage and oversee marketing campaigns.
• Collaborate with sales and product teams.
• Analyse performance metrics for optimization.
• Manage the marketing budget efficiently.

Skills

Digital marketing

Team leadership

Market research

Analytical skills

Tools

Analytics platforms

Job description

We are seeking a dynamic and experienced Marketing Manager to oversee our marketing strategies and drive brand growth. This pivotal role requires a talented individual who can develop, implement, and manage our marketing initiatives across various channels. The Marketing Manager will be responsible for creating and executing comprehensive marketing plans that align with our business goals, enhance our market presence, and increase customer engagement. You will work closely with cross-functional teams, including sales, product development, and customer support, to ensure that our marketing efforts resonate with our target audience. The ideal candidate will have a strong background in digital marketing, a passion for creativity, and a data-driven mindset. Your expertise will guide our branding initiatives, lead generation efforts, and customer retention strategies. This position offers the chance to make a significant impact on our organization and requires an innovative thinker who thrives in a fast-paced environment. If you are looking for an opportunity to lead marketing efforts and contribute to the overarching success of our company, we would love to hear from you!

Key Responsibilities

• Lead a team of two marketing professionals, providing guidance and support to foster skill development and achievement.
• Develop and implement comprehensive marketing strategies to promote company products or services.
• Conduct market research to identify trends and potential growth areas.
• Manage and oversee all marketing campaigns, ensuring they align with business objectives.
• Collaborate with sales and product teams to create unified messaging and promotional material.
• Analyse performance metrics to evaluate the effectiveness of marketing campaigns and optimize accordingly.
• Manage the marketing budget, ensuring efficient allocation of resources across various channels.

Requirements

• Proven track record of executing successful marketing campaigns across multiple channels.
• Strong understanding of digital marketing tools and analytics platforms.
• Excellent communication and presentation skills.
• Ability to think creatively and critically in problem-solving scenarios.
• Strong leadership skills with experience managing teams and cross-functional projects.

Benefits

Salary in the region of £50,000-£60,000

Flexible Benefits to suit individual needs