Head Of Marketing

Zachary Daniels Recruitment; North Warwickshire; Hybrid; GBP 75,000 - 90,000; Full time

Job summary

A leading recruitment agency is looking for a Head of Marketing to drive brand development and strategies in a fast-growing FinTech environment. This role requires over 5 years of B2B marketing experience, particularly in SaaS or FinTech, along with CRM expertise. You will shape marketing strategies, lead multichannel campaigns, and manage brand identity, making a significant impact in a high-stakes market.

Qualifications

• 5+ years of B2B marketing experience, ideally within SaaS, FinTech, or professional services.
• Track record in top-of-funnel growth and ABM-style campaigns.
• Strong understanding of the UK accountancy and financial technology ecosystem.

Responsibilities

• Shape and deliver a data-driven marketing strategy.
• Act as brand guardian and own visual identity.
• Build and execute multichannel B2B campaigns.

Skills

B2B marketing experience

CRM and marketing automation expertise

Storytelling and copywriting skills

Analytical and performance-driven approach

Understanding of UK accountancy and FinTech

Job description

Head of Marketing | FinTech | Warwickshire/Hybrid | Salary up to £90k Basic

A fast-growing FinTech business is reshaping how individuals and professionals manage personal tax - using advanced automation to bring clarity, speed and compliance to a traditionally complex process. With established credibility in the UK market and a strong reputation for technical innovation, the company is now entering an exciting next phase of brand building and commercial growth.

This opportunity is ideal for a Head of Marketing who thrives in an early-stage, high-impact environment. The position blends strategy and hands‑on delivery, leading brand development, CRM thinking, and top‑of‑funnel activity to drive awareness, engagement, and high‑quality opportunities.

Head of Marketing - Key Responsibilities

• Shape and deliver a data‑driven marketing strategy designed to elevate brand presence, generate leads, and increase demo conversions.
• Act as brand guardian, owning visual identity, messaging frameworks, and creative assets.
• Build and execute multichannel B2B campaigns across digital, CRM, social, content, webinars, and events, with a sharp focus on the UK accountancy and FinTech audience.
• Create strong narratives, presentations, and storytelling that communicate value and differentiate the product in a competitive landscape.
• Lead CRM strategy and marketing automation, ensuring segmentation, nurture journeys, and conversion performance are continuously optimised.
• Produce compelling copy across ads, emails, landing pages, and thought‑leadership content.
• Own key marketing metrics: define KPIs, measure funnel performance, and provide clear insight to the leadership team.
• Partner closely with sales to support pipeline targets, ensuring marketing activity converts into meaningful conversations.
• Track market movements, competitor activity, and sector shifts to inform strategy.

What You Need As Head of Marketing

• 5+ years of B2B marketing experience, ideally within SaaS, FinTech, or professional services.
• A track record in top‑of‑funnel growth and ABM‑style campaigns.
• Strong understanding of the UK accountancy and financial technology ecosystem.
• CRM and automation expertise, with a comfort level in using data to steer decisions.
• Excellent storytelling, copywriting, and presentation‑building skills.
• Confident in shaping brand identity and managing creative output.
• Comfortable operating in a fast‑moving, early‑stage environment with a hands‑on mindset.
• Analytical and performance‑driven approach.

Apply today to find out more