Head of Marketing

Media Contacts; Greater London; On-site; GBP 50,000 - 70,000; Full time

Job summary

A leading event marketing firm in London seeks an experienced B2B event marketer to lead innovative marketing campaigns. The role involves managing a small team, ensuring high-quality output, and driving delegate and sponsorship revenue. Ideal candidates will have proven experience in event marketing, excellent leadership skills, and a proactive approach to project management.

Qualifications

• Proven B2B event marketing experience, ideally as a Head of Marketing or an experienced Senior Marketing Manager ready to step up.
• Strong leadership experience, with a track record of managing and developing teams.
• Demonstrable success in driving delegate acquisition and sponsorship revenue through marketing strategies.

Responsibilities

• Lead the end-to-end delivery of all event marketing campaigns, ensuring they are innovative, effective, and commercially driven.
• Manage and mentor 2 direct reports, fostering development and high performance.
• Take ownership of all marketing systems, data, and reporting, ensuring accuracy and optimization across platforms.
• Work cross-functionally with all teams to ensure success and growth across all projects.

Skills

B2B event marketing

Team management

Stakeholder management

Job description

This is an opportunity for an experienced B2B event marketer to take the lead on a series of events with the focus to drive delegate and sponsorship revenue.

You will manage a small team and work closely with senior leadership to ensure high quality output on each campaign.

If you're a current Head of Marketing or an experienced SMM looking for your next challenge with a background in managing, then this could be your next move.

Key Responsibilities

• Lead the end-to-end delivery of all event marketing campaigns, ensuring they are innovative, effective, and commercially driven
• Manage and mentor 2 direct reports, fostering development and high performance
• Take ownership of all marketing systems, data, and reporting, ensuring accuracy and optimization across platforms
• Work cross-functionally with all teams to ensure success and growth across all projects

Requirements

• Proven B2B event marketing experience, ideally as a Head of Marketing or an experienced Senior Marketing Manager ready to step up
• Strong leadership experience, with a track record of managing and developing teams
• Demonstrable success in driving delegate acquisition and sponsorship revenue through marketing strategies
• Highly organized, proactive, and process-driven, with excellent stakeholder management skills