Head of Marketing

Community Eye Care; Fulwood Row; On-site; GBP 50,000 - 70,000; Full time

Job summary

A leading healthcare organisation in the UK is seeking an experienced Head of Marketing to develop and implement effective marketing and engagement strategies. This role involves managing a diverse marketing team and utilizing digital tools for campaign automation. The ideal candidate should have a strong background in digital marketing, the ability to create high-impact strategies, and excellent leadership skills. This position offers various employee benefits, emphasizing a supportive and successful workplace.

Benefits

25 days holidays plus bank holidays

Company Bonus Scheme

Gym membership discounts

Company pension

Cycle to work scheme

Qualifications

• Experience managing a marketing team in a healthcare setting.
• Proven track record of successful marketing strategies.
• Strong project management skills and ability to meet deadlines.

Responsibilities

• Develop and execute omnichannel digital marketing strategies.
• Implement marketing automation platforms for lead nurturing.
• Drive SEO and SEM initiatives for visibility and engagement.

Skills

Leadership

Digital marketing

Stakeholder management

Project management

Creative thinking

Tools

HubSpot

Google Analytics

SEMrush

Ahrefs

Job description

If you are care focused and looking to join an organisation that is thriving on success, then CHEC is your employer of choice! We have an exciting opportunity for a new Head of Marketing to support our ambitious growth plans as we continue to expand throughout the UK.

About the Role

The Head of Marketing will lead on the development, creation and execution of a highly effective, creative, and high impact marketing, communications and engagement strategy that builds CHEC's brand and reputation within the healthcare industry. The successful candidate will focus on leading a digitally-driven marketing strategy, leveraging AI for predictive analytics, personalised content delivery, and campaign automation. It will also implement a robust ROI framework supported by real-time performance dashboards and omnichannel engagement.

Key Responsibilities

• Develop and execute omnichannel digital marketing strategies across web, email, mobile, social media, and video platforms.
• Implement marketing automation platforms (e.g., HubSpot) to streamline campaign execution and lead nurturing.
• Drive SEO and SEM initiatives using tools like Google Analytics, SEMrush, and Ahrefs to boost visibility and engagement.
• Conduct A/B testing and conversion rate optimisation (CRO) to refine campaigns and maximise ROI.
• Develop and manage the marketing budget, ensuring that resources are allocated effectively to achieve maximum ROI against plan.
• Develop engaging content that resonates with service users and reinforces the organisation's brand, emphasising the use of technology to track marketing effectiveness and position the organisation proactively in all marketed streams.
• Proactively horizon scan and respond to competitor activity and generate leads to enhance organisational growth.
• Ensure robust consistency in all promotional materials both internally and externally.
• Development of a clear and compelling brand narrative showcasing CHEC / Clarity's services and achievements to existing and future partners, patients, and stakeholders.
• Collaborating with internal/external stakeholders to oversee the production of high-quality content.
• Supporting the Engagement Department in the planning, design, and effective delivery of corporate and educational events including new CHEC hospital launches, virtual events, and external conferences.
• Oversee the creation of all marketing materials including on and offline campaigns, meaningful social media content and collateral.
• Monitor and influence improvements in Key Performance Indicators including engagement reach, SEO tracking, social media following and click through rate effectiveness to the Marketing team including Lead generations, conversion rates, brand awareness/recognition and ROI, identifying adjustment opportunities to strategically deliver tangible results on the strategy.
• Analyse and interpret streamlined data to interpret effectiveness of the strategy and plans.

Key Qualifications

• Experience managing a marketing team, both specialised and generalist roles
• Proven track record of developing and executing successful marketing strategies and campaigns
• Experience in digital marketing, brand management, and market research
• Excellent leadership, communication, and stakeholder management skills
• Ability to develop and implement strategic marketing plans aligned with business objectives
• Strong project management skills, with the ability to manage multiple priorities and deadlines
• Creative thinking with a strong focus on customer engagement and brand positioning
• Experience working within a service led organisation
• Ability to develop and implement communication campaigns and frameworks both internally and externally
• Previous work with external agencies, PR firms, or media partners
• Adaptability and resilience in a fast-paced and regulated environment

Benefits

• 25 days holidays plus bank holidays
• Buy and sell annual leave scheme
• Company Bonus Scheme
• Gym membership discounts
• Refer a friend scheme
• Company pension
• Company sick pay scheme
• Life assurance scheme
• Bluelight Card - 100's of discount and cashback options
• Performance review with a training and development plan
• Employee discounts portal
• Cycle to work scheme
• Tech scheme
• Medicash
• Car Salary Sacrifice Scheme (Ts&Cs)

About CHEC

Community Health and Eyecare are an independent service provider that specialise in Ophthalmology and Endoscopy services supporting the NHS. CHEC are an established group of hospitals and community clinics across the UK. Our bespoke state of the art surgical centres are a beacon of envy, providing end-to-end care for our patients through NHS partnerships.

We have 5 core values that we uphold through our employee and patient lifecycle to ensure a pleasant experience for all. These are Caring, Passionate, Togetherness, Listening and Focus, something that all our colleagues are expected to naturally uphold here at CHEC.