Head of Marketing

Cameron Pink; England; Hybrid; GBP 60,000 - 65,000; Full time

Benefits offered by this job

Starting salary of £60,000

Hybrid working (3 days office)

Employee share scheme

Fast-track progression to CMO

Impactful work in public sector

Job summary

A leading UK provider of technology solutions is seeking a Head of Marketing to drive their marketing strategy and contribute to growth. This role includes managing inbound and outbound campaigns, overseeing the marketing funnel, and utilizing tools like HubSpot and Salesforce. The starting salary is £60,000, with potential for more based on experience and performance. The position offers hybrid working and the opportunity for advancement to CMO in a collaborative environment.

Qualifications

• Solid experience in marketing for a B2B software or technology business.
• Proven ability to manage the full marketing funnel.
• Strong skills in copywriting from thought leadership to lead generation.

Responsibilities

• Own inbound digital funnels to deliver high-quality leads.
• Run outbound campaigns aligned with sales.
• Track pipeline health and ROI for continuous improvement.

Skills

Leadership in B2B marketing

Campaign management

Copywriting and content creation

HubSpot expertise

Salesforce utilization

Tools

HubSpot

Salesforce

LinkedIn

Job description

We represent one of the UK s market leading providers of AI-powered Digital Experience Platforms serving mission‑critical sectors like the NHS. Profitable, purpose‑driven, and privately & employee‑owned, they ve helped hundreds of enterprise organisations deliver outstanding customer and employee experiences.

They re looking for a Head of Marketing to own marketing end‑to‑end and play a critical part in the company s growth. You ll report directly to the Founder, influence senior business decisions, and play a key role in shaping the company s commercial strategy. There is clear, performance‑based scope to progress to CMO within circa 12 months, with senior management and board‑level input.

What You’ll Do Day‑to‑Day

• Own inbound digital funnels deliver high‑quality, sales‑ready leads
• Run outbound campaigns email, webinars, events tightly aligned with sales
• Track pipeline health, conversion rates, and ROI using insight to drive continuous improvement
• Translate complex, technical products into clear, executive‑level messaging
• Maintain and evolve the website and social presence, driving engagement, authority, and SEO
• Use HubSpot, Salesforce, LinkedIn, and other tools to execute, measure, and optimise campaigns
• Supervise and develop a Marketing Executive, with scope to grow the team and function

What You Bring

• Solid experience leading marketing for a small-to-medium B2B software or technology business (agency or in‑house)
• Proven ability to own the full marketing funnel and deliver measurable commercial outcomes.
• Confident, credible, and commercially minded able to operate with a solid level of gravitas alongside the founder, sales leadership, and senior stakeholders
• Strong hands‑on capability with HubSpot; experience with Salesforce and LinkedIn campaigns
• Excellent copywriting and content skills from thought leadership to lead‑generation assets

What They Offer

• Starting salary of £60,000 per annum, potentially slightly more for the perfect candidate (65), plus a potential KPI based OTE.
• Hybrid working (3 days in-office)
• Entry into an employee share scheme.
• Fast‑track progression to CMO for a high performer, with board exposure and strategic ownership
• Opportunity to build, shape, and lead a high‑performing marketing function
• Work with purpose - delivering real impact across the public sector