Head of Marketing

Rocking Zebra Milton Keynes; East Midlands; On-site; GBP 70,000 - 100,000; Full time

Job summary

A leading SaaS data provider in the East Midlands is seeking a Head of Marketing to drive brand and category positioning. You will be responsible for executing campaigns and content, optimizing performance through data-led marketing approaches, and managing automated nurture journeys. The ideal candidate has 4-7 years of experience in B2B SaaS and a strong commitment to leveraging data for marketing effectiveness. Join a dynamic environment where your efforts directly contribute to strategic outcomes and growth.

Qualifications

• 4–7 years’ experience in B2B SaaS, data, analytics or tech.
• Experience with marketing automation platforms and data-driven marketing.
• Comfortable marketing technical or data-driven products.

Responsibilities

• Execute brand and category positioning across web and campaigns.
• Drive awareness through data-led launches and content.
• Build and run automated nurture journeys and conversion experiences.

Skills

B2B SaaS experience

Campaign execution skills

Data-driven marketing

Marketing automation platforms

Project management

Job description

Head of Marketing

Exciting SaaS data provider delivering a category-defining platform powering pricing, risk, demand forecasting, and digital experiences across a number of regulated sectors.

As Head of Marketing, you’ll be the hands‑on leader turning strategy into execution. You’ll own positioning rollout, campaigns, content, demand generation, PR coordination, and go‑to‑market alignment.

This is a builder role for someone with a deep understanding of data, automation, AI systems to deliver high‑quality, repeatable outcomes at scale — without large teams. You’ll work with an experienced team and convert systems into efficient, systemised marketing execution across target markets.

Key Responsibilities

• Execute brand and category positioning across web, campaigns, collateral, and sales enablement
• Own sector‑specific messaging and campaign delivery
• Drive awareness through data‑led launches, LinkedIn, and owned content
• Deliver scalable content including sector briefs, case studies, benchmarking tools, and sales decks
• Build and run automated nurture journeys and conversion experiences
• Optimise performance through testing, measurement, and continuous improvement
• Enable sales with specific messaging, demos, and qualified leads
• Support early partner and ecosystem marketing initiatives

Skills & Experience

• 4–7 years’ experience in B2B SaaS, data, analytics or tech
• Targeting US and or global markets
• Strong hands‑on campaign execution skills
• Deep commitment / evidence to data‑led marketing
• Experience with marketing automation platforms and workflows
• Evidence of building in AI tools supporting marketing execution
• Comfortable marketing technical or data‑driven products
• Strong project management and cross‑functional working skills

Personal Attributes

• Builder mindset with a bias toward action
• Start up operator, enjoys ambiguity, change
• Strong storyteller who simplifies complex ideas
• Data‑literate, commercially aware, and outcome‑focused
• Collaborative, excellent stakeholder, pragmatic, and delivery‑or