Head of Marketing

COREcruitment; City Of London; On-site; GBP 70,000 - 90,000; Full time

Job summary

A leading corporate live events company is seeking an experienced Head of Marketing to drive the strategy and execution of marketing campaigns for B2B events. This senior role involves managing a team, collaborating with various departments, and overseeing supplier relationships to ensure successful event promotion. Ideal candidates should have over 5 years of experience in senior B2B marketing, strong digital marketing skills, and a data-driven approach. This is an excellent opportunity to make a significant impact on international events.

Qualifications

• At least 5 years’ experience in a senior B2B marketing role.
• Demonstrable success in leading integrated marketing campaigns.
• Strong digital marketing knowledge and experience.

Responsibilities

• Lead the end-to-end marketing strategy for international corporate live events.
• Develop and deliver multi-channel marketing campaigns.
• Manage relationships with suppliers and stakeholders.

Skills

Integrated marketing campaigns

Team management

Digital marketing

Stakeholder engagement

Strong communication

Data-driven mindset

Tools

CRM tools

Job description

We are working with a leading corporate live events company that delivers a portfolio of high-profile international B2B events.They are seeking a commercially minded and experienced Head of Marketing to lead the strategy, execution and performance of integrated marketing campaigns across multiple event brands.

This is a senior-level role suited to someone with a proven track record in events marketing who is comfortable leading a team, managing external agencies, and driving results in a fast-paced environment.

What you’ll be doing

• Leading the end-to-end marketing strategy for international corporate live events, from planning and budgeting through to execution and reporting
• Developing and delivering multi-channel marketing campaigns to attract visitors, delegates, and sponsors
• Managing all aspects of branding and messaging to ensure consistency across all platforms
• Collaborating with internal sales, content and event teams to generate leads and drive conversions
• Managing relationships with suppliers including designers, developers, PR agencies, data providers, and print houses
• Coordinating international PR campaigns and external agency deliverables
• Overseeing the maintenance and optimisation of multiple event websites
• Producing and reviewing all marketing collateral including digital content, brochures, ads, emails, and web copy
• Building strategic partnerships with trade associations, media, and key industry bodies
• Negotiating and fulfilling media partnerships and contract agreements
• Monitoring competitor activity and attending rival events to gather insight
• Identifying new marketing opportunities and contributing to product development strategy
• Leading, mentoring, and developing a growing marketing team

What we’re looking for

Experience and skills:

• At least 5 years’ experience in a senior B2B marketing role.
• Demonstrable success in leading integrated marketing campaigns across multiple channels
• Experience managing teams and external suppliers
• Strong digital marketing knowledge and experience working with websites and CRM tools
• Confident in stakeholder engagement, with strong commercial awareness
• Excellent writing, editing, and proofreading skills
• Data-driven mindset with an understanding of campaign reporting and optimisation
• Ability to manage multiple projects and deadlines in a dynamic environment

Personal attributes:

• Strategic thinker with a hands-on approach
• Strong team leader and motivator
• Proactive, results-focused and commercially aware
• Excellent communicator and relationship builder
• Calm under pressure and comfortable with change
• Curious, innovative and open to testing new ideas

Why this role

This is an excellent opportunity to step into a visible leadership role where your work will have a direct impact on the commercial success of major international events.For the right candidate, there's also scope to grow into a broader marketing leadership position as the business continues to expand globally.

If you're an experienced B2B marketing professional ready for your next challenge in the live events space, we’d love to hear from you.