Head of Marketing

Only Marketing Jobs; Cambridge; Hybrid; GBP 125,000 - 150,000; Full time

Job summary

A climate tech company located in Cambridge, UK, is seeking a Head of Marketing to define and lead their Go-To-Market strategy. The role involves driving growth through account-focused approaches and managing a marketing budget. Ideal candidates will have a strong background in B2B SaaS marketing and a passion for sustainability. Responsibilities include leading a marketing team, implementing ABM strategies, and developing brand communications to support the company's mission against climate change.

Benefits

Competitive salary

Stock options

Flexible working

Qualifications

• Proven track record in B2B SaaS marketing leadership.
• Ability to lead high-performing marketing teams.
• Passion for sustainability and climate innovation.

Responsibilities

• Define and lead the Go-To-Market strategy.
• Develop ABM programs for enterprise accounts.
• Recruit and lead a marketing team.

Skills

Proven marketing leadership experience

SaaS growth levers understanding

Exceptional communication skills

Experience in climate tech

Tools

HubSpot

Marketing automation platforms

Job description

Company Details

Risilience is seeking to employ Head of Marketing to join us in our mission to help tackle climate change, one of the biggest systemic threats facing the planet today.

We have developed a unique modelling and analytics SaaS platform to help international corporations assess their risks and opportunities presented by rising temperatures, climate‑related policy, and emerging technologies in our changing world.

Our SaaS solutions help companies produce climate‐related compliance analytics, navigate their pathway to Net Zero, and perform scientifically‑based cost‑benefit comparisons of emission reduction strategies versus their risks. We have a blue‑chip client base with a growing list of globally recognized brands. The pedigree of our solutions is supported by our deep academic roots that go back to the Business School in the University of Cambridge (UK) and the close ties we maintain to the Cambridge Centre for Risk Studies.

Our business received Series B funding in early 2023 and is growing rapidly towards profitability. Benefits include competitive basic salary, including stock options, remote and flexible working, and a commitment to diversity and inclusion.

Role Details

Reporting to the Chief Executive Officer, the Head of Marketing will define and lead the Go‑To‑Market vision for our business, driving growth through an account‑focused approach (ABM), enterprise demand generation, and key brand initiatives.

The Head of Marketing is part of our executive management team, involved in defining our target market, creating our brand, and building the funnel for engagement through to sales conversion. Marketing works in close partnership with Sales and Product leadership to ensure the right marketing initiatives are in place for an efficient and profitable growth model. The Head of Marketing will have responsibility for our marketing strategy, support of our sales team, inbound lead generation, events, and marketing communications. The Head of Marketing will manage the marketing budget of external spend (Approx £500K in 2025) and decide the prioritization of spend, in collaboration with Sales and Finance. The Head of Marketing will manage a team of four people, whose responsibilities include content and brand, digital strategy, events, and technical writing.

We expect the Head of Marketing to engage with key stakeholders within the business, including our board of directors and investors, and specifically to be a partner to our sales team in the rapid growth phase of our business.

The role requires a strategic thinker with proven experience in growing businesses from early stage through to profitability. The successful candidate will also demonstrate a passion for our mission of sustainability and managing climate change.

Our company is headquartered in Cambridge, UK. We operate as a virtual team but we value presence in the office particularly for team leaders.

Context

Over the four years since it was formed, Risilience has created a reputation for high quality climate risk analytics and built a blue‑chip client base. Risilience has demonstrated a market fit for its offering and is now looking to scale the business.

Ideal Customer Profile (ICP)

Large corporations in Europe and US who are managing the transformation into the low carbon economy and see value in being leaders in sustainability, typically companies with revenues of over $1Bn with large carbon footprints, extensive supply chains, and agricultural raw materials.

Sectors we are targeting and into which we have sold successfully include

• Food & Beverage (e.g. Nestle, Coca Cola, PepsiCo; Dole Foods, Mondelez, Barry Callebaut, Associated British Foods)
• Fashion & Apparel (e.g. Inditex, Burberry, Levi‑Strauss, Primark, ASOS, VF, Lululemon)
• Household & Personal Care Consumer Goods (e.g. Reckitt)
• Retail & Supermarkets (e.g. Tesco, Aldi, Ahold Delhaize)
• Healthcare / Pharmaceuticals and Life Sciences (Medtronic, Schneider Electric, nVent, Danaher, Regeneron, Lam Research)
• Auto (e.g. General Motors, Snap‑On)
• Materials (Cemex)
• Financial Institutions, Private Equity companies, Banks (e.g. Barclays, Apollo Global Management, Adams Street)

Who we sell to

Personas who make the buying decisions or heavy influencers include: Chief Sustainability Officer and sustainability professionals; Chief Risk Officer and risk department; Chief Finance Officer and finance department.

US strategy

Much of our growth in the past two years has come from US and we expect similar US demand in 2026. Our original marketing focus was on Europe and we have largely adapted collateral and campaigns from Europe to support our US sales. However, we want to identify the US as a specific and potentially different marketplace (for example regulation around reporting climate‑related emissions is much more politically controversial in US).

Key Responsibilities

• Strategic Leadership
• Develop and execute a GTM strategy aligned with SaaS growth metrics and ABM principles
• Position the company as a category leader in climate tech through thought leadership, content, and events.
• Collate and drive performance and marketing KPIs for Quarterly Business Review and for reporting at Company Board Meetings, including presenting to the Board on occasions
• ABM & Demand Generation
• Design and scale ABM programs targeting enterprise accounts using personalised, multi‑channel campaigns.
• Implement data‑driven approaches to measure engagement, pipeline contribution, and ARR impact.
• Oversee our media strategy – LinkedIn media campaigns and other media channels
• Work with our external agency, Element, for media placement and press releases
• In collaboration with Sales, identify the external events, conferences, round tables and webinars in Europe and US to sponsor and attend that will generate the best leads and progress.
• Brand & Communications
• Build a compelling brand narrative that resonates with sustainability leaders and enterprise buyers.
• Define and promote the value proposition of our products and services, including developing client case studies
• Oversee PR, analyst relations, and executive communications to amplify our market presence.
• Ensure that Risilience is on the relevant lists of candidate suppliers that our prospects will consult for services in climate analytics for RFPs, and further develop our relationships with analyst companies to appear favourably in analyst reports
• Increase awareness of our brand and offerings, and drive engagement by our ICP
• Team Leadership
• Recruit and lead a high‑performing marketing team across demand generation, product marketing, content, and operations.
• Foster a culture of innovation and accountability.
• Analytics & ROI
• Define and track SaaS KPIs including:
• Customer Acquisition Cost (CAC) Customer Lifetime Value (LTV) Pipeline Velocity Engagement metrics, leading to high and low identification of ICP accounts
• Manage marketing budget effectively to maximise ROI.
• Content and Channels
• Digital
• Website – ensure that this is maintained and presents our products and services in the right light SEO (including appearing prominently in searches for climate risk analytics, sustainability)
• Thought leadership
• Generate a suite of publications authored by Risilience subject matter specialists
• Competitive Intelligence
• Understand the competitive landscape Monitor the activities, product releases, announcements, funding, of our competitors

Experience Required

• Proven marketing leadership experience in B2B SaaS in scaling growth in early stage businesses through to profitability, ideally in climate tech or sustainability offerings, and / or experience of selling to the sectors of our ICP
• Proven track record of implementing and managing a successful ABM strategy and execution for enterprise accounts.
• Strong understanding of SaaS growth levers (ARR, churn, upsell) and marketing tech stack (HubSpot, marketing automation, intent data, ABM platforms).
• Exceptional communication and storytelling skills, able to influence at a C‑Suite level
• Passion for climate innovation and sustainability.
• Have demonstrated success in leading and mentoring high‑performing marketing teams.

Diversity and Inclusion

Risilience is committed to a proactive approach to equality, which supports and encourages all under‑represented groups, promotes an inclusive culture and values diversity. Entry into employment is determined by personal merit and by the application of criteria required for the post. No applicant for an appointment or member of staff will be treated less favourably than another on the grounds of sex (including gender reassignment), marital or parental status, race, ethnic or national origin, color, disability (including HIV status), sexual orientation, religion, age or socio‑economic factors.

Information if you have a Disability

Risiliencewelcomes applications from individuals with disabilities and is committed to ensuring fair treatment throughout the recruitment process. Adjustments will be made, wherever reasonable to do so, to enable applicants to compete to the best of their ability and, if successful, to assist them during their employment.

We encourage applicants to declare their disabilities in order that any special arrangements, particularly for the selection process, can be accommodated. Applicants or employees can declare a disability at any time.

Right to work

You must have full permission to live and work in the UK without time limit, or restriction.