Head of Marketing

Bromcom; Bromley; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading education technology provider is seeking an experienced Head of Marketing to lead their marketing strategy and drive brand presence. The ideal candidate will manage a high-performing marketing team focused on customer acquisition, engagement, and retention. This pivotal leadership role involves collaboration across product, sales, and customer success to ensure effective messaging and performance insights. Candidates should possess strong data-driven strategies and proven leadership skills to contribute to significant growth.

Qualifications

• Experienced in leading marketing teams and managing marketing strategies.
• Ability to oversee performance metrics across marketing activities.
• Strong collaboration skills to work with cross-functional teams.

Responsibilities

• Develop and implement the marketing strategy for customer acquisition.
• Lead and inspire the marketing team to enhance brand presence.
• Ensure marketing activities deliver measurable ROI and drive business targets.

Skills

Leadership

Marketing strategy development

Data-driven growth

Brand development

Job description

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Bromcom is a market leading UK cloud based integrated Management Information System (MIS) & Finance provider offering a One Stop Shop for schools, academies and Local Authorities. We are a family-owned business and are passionate about the core values on which the business has been built; loyalty, honesty, and offering true value to the education sector.

We're looking for an experienced, forward-thinking Head of Marketing to lead our demand generation, brand development and GTM strategies, working closely with sales operations and channel lead to support scalable, data-driven growth.

Role purpose

This is a pivotal leadership role to develop the marketing strategy and drive brand presence and lead generation. You'll manage a high-performing marketing team, oversee marketing performance, lead GTM campaigns, and drive alignment between marketing, sales, product and customer success.

Marketing Leadership

• Lead, develop and inspire the marketing team across content, digital, events, brand, and product marketing
• Own and deliver the marketing strategy for customer acquisition, engagement and retention across schools, MATs, local authorities in the UK; with potential for deal-based marketing in overseas territories
• Champion the Bromcom brand across touchpoints, ensuring consistent, compelling and audience-relevant messaging
• Oversee the content calendar and campaign roadmap to align with product launches and market opportunities
• Develop and deliver strategic PR and thought leadership, enhancing Bromcom's profile as a trusted partner in education

Data & Performance

• Report on key performance metrics across marketing, driving insights into what's working and what needs change
• Own lead scoring, segmentation and lifecycle management strategies
• Ensure marketing activities deliver measurable ROI and contribute to business targets

Strategic Collaboration

• Act as a key contributor to commercial strategy and cross-functional planning alongside senior leadership
• Collaborate closely with Product, Customer Success and Support teams to ensure alignment on messaging, customer journeys and feedback loops
• Represent marketing in internal and external meetings, partner events and executive briefings
• Coordinate internal alignment on PR and messaging, ensuring consistency across departments by gathering input, consolidating feedback, and communicating final narratives to all relevant stakeholders.

Reports to Chief Growth Officer with 4 direct reports.