Head of Growth Marketing

Madfish; United Kingdom; Remote; GBP 60,000 - 80,000; Full time

Job summary

A leading marketing firm is seeking a Head of Growth Marketing to drive the growth strategy across its product portfolio. The ideal candidate will have over 5 years of experience in digital marketing with a focus on User Acquisition, especially with Facebook Ads. This role involves managing a team and optimizing marketing funnels for subscription-based applications. Strong analytical skills and a hands-on approach are essential, along with a track record of scaling marketing budgets effectively. We offer a dynamic and fast-paced work environment with opportunities for career advancement.

Benefits

Health insurance after probation

20 days paid vacation

Access to training courses

Qualifications

• 5+ years in digital marketing, including at least 2+ years in team management.
• Proven experience in User Acquisition (Facebook Ads – mandatory).
• Experience with subscription products.

Responsibilities

• Own the growth and marketing strategy across all products.
• Manage and scale the marketing team.
• Build and optimize marketing funnels for subscription-based apps.

Skills

Digital marketing

User Acquisition (Facebook Ads)

Marketing analytics

Subscription products

Team management

Job description

We’re looking for a Head of Growth Marketing – an experienced marketing leader who will drive the growth strategy and performance across our entire product portfolio.

Key Responsibilities

• Own the growth and marketing strategy across all products and lead its execution.
• Manage and scale the marketing team (UA, SEO, Affiliate, PPC, Design, MarTech).
• Build and optimize marketing funnels for subscription-based B2C apps.
• Drive and monitor key metrics and performance KPIs.
• Oversee marketing experiments, scaling what works and cutting what doesn’t.
• Work closely with product and analytics teams to ensure data-driven decisions.
• Handle challenges in high risk domains — avoiding bans, managing ad compliance, testing bold creatives.

Must-Have Experience

• 5+ years in digital marketing, including at least 2+ years in team management.
• Proven experience in User Acquisition (Facebook Ads – mandatory).
• Experience with subscription products.
• Experience in high risk niches (dating, adult, or high-risk verticals).
• Knowledge of app marketing and store advertising policies (App Store / Google Play).
• Strong understanding of marketing analytics (ROMI, LTV, CAC, retention metrics).
• Track record of scaling marketing budgets while maintaining ROI.
• Hands-on approach — ability to test, analyze, and make quick data-driven decisions.

What We Offer

• Direct impact: you’ll lead the entire marketing strategy for multiple AI and social products.
• Fast career track — this role is designed as a stepping stone to the top.
• Work with a driven, data-focused team building next-generation AI products.
• Dynamic environment — we move fast, test fearlessly, and reward initiative.

Benefits

• Services of a corporate doctor, and after the probationary period - health insurance in Ukraine;
• 20 working days of paid vacation per year, unlimited sick leave;
• All equipment necessary for work;
• Access to top-tier courses, corporate online meetups, lectures, a comprehensive library, and 11 professional internal communities for career development;