Head of Growth (Marketing)

The Lead Agency; Greater London; Hybrid; GBP 80,000 - 100,000; Full time

Job summary

A marketing consultancy is looking for a Head of Growth to lead their consumer growth program. This senior role requires strategic marketing skills and experience in driving performance across various channels. Candidates must have proven leadership capabilities and an analytical mindset to improve conversion rates and lead quality. The position is hybrid, with a focus on collaboration with engineering teams, and the first 90 days will require travel to Liverpool.

Benefits

Hybrid work model

Career development opportunities

Qualifications

• Proven experience leading growth or performance marketing with commercial accountability.
• Strong understanding of biddable acquisition channels.
• Experience improving conversion through CRO and UX.

Responsibilities

• Drive growth strategy and account for performance metrics.
• Lead a multidisciplinary marketing team.
• Define and execute customer acquisition strategies across multiple channels.

Skills

Leadership

Strategic marketing

Analytical judgment

Audience insight

Conversion optimization

Cross-functional collaboration

Education

Degree in Marketing or related discipline

Tools

CRM systems

Marketing automation tools

Google Analytics

Job description

Role overview

We are hiring a Head of Growth (Marketing) to provide strategic leadership across our consumer growth programme. This role owns growth outcomes - not just channels - and is accountable for acquiring the right buyers, converting them through high-quality experiences, and delivering predictable performance for our commercial partners.

This is a senior leadership role that sets direction across audience insight, acquisition strategy and consumer experience, working closely with Engineering to ensure the right building blocks exist to support commercial targets. The role is responsible for setting strategy, priorities and outcomes; hands‑on execution is delivered through the team.

Reporting line
Reports to the CEO.

Location
London (hybrid). Travel to Liverpool will be required.

• First 90 days: two consecutive days every week in Liverpool (Monday & Tuesday)

• 90 days onwards: two consecutive days in Liverpool (Monday & Tuesday), minimum twice per month

Team
Leads a multidisciplinary marketing team spanning acquisition (paid search & social), CRM, content/CMS and CRO/UX — with structure evolving in line with growth strategy.

Role purpose

Deliver predictable, scalable growth by:

• Defining who our buyers are, what they need, and how we reach them

• Engaging buyers across paid, owned and partner channels, ensuring the optimal mix for cost, quality and scale (Google, Meta, Microsoft/Bing, Email, SMS and other relevant platforms)

• Ensuring marketing performance is efficient, measurable and repeatable through scalable marketing automation and operating systems

• Championing the use of predictive analytics and AI-assisted optimisation to improve targeting, bidding, journey personalisation and lead quality over time

• Improving conversion and lead quality through better journeys, not just more spend

• Translating commercial targets into clear acquisition and experience strategies

• Partnering with Engineering to shape and prioritise the marketing capability roadmap — spanning tools, systems, data, processes and ways of working — required to deliver growth objectives at scale

Key accountabilities

Growth strategy & commercial ownership

• Own end-to-end growth performance, operating marketing as a commercial function with clear weekly, monthly and quarterly objectives

• Ensure traffic costs, conversion performance and lead quality remain within agreed commercial thresholds

• Balance volume, cost and quality trade-offs transparently and decisively

Audience insight & strategy

• Set the strategic direction for buyer insight, segmentation and audience prioritisation

• Ensure audience insight is explicitly translated into targeting logic, creative direction, messaging frameworks and journey design — not just channel selection

• Define where priority audiences can be reached, how they behave, and how intent signals differ by channel and journey stage

• Use insight to inform trade‑offs across acquisition, experience and lifecycle decisions

Customer acquisition (paid, owned & partnerships)

• Set strategy and priorities across all biddable channels (Google, Meta, Microsoft/Bing and other emerging or relevant platforms)

• Oversee testing frameworks for audiences, creative, bidding and channel mix

• Identify, test and scale new acquisition channels, products and partnership opportunities to diversify demand and reduce reliance on core search platforms

• Support the development and scaling of new propositions (e.g. loyalty or repeat‑engagement products) in partnership with Commercial and Engineering

• Own experimentation and evaluation of emerging traffic sources, with clear success criteria and quality controls

• Set strategy for third‑party email distribution, including newsletter sponsorships, dedicated sends and partner lists

• Define how email & SMS distribution fits into the broader acquisition mix alongside paid search and paid social

• Ensure clear performance measurement, attribution and quality controls for CRM‑led demand

• Work strategically with partners and platform contacts to deliver volume efficiently without compromising lead quality.

• Define how retargeting, re‑engagement and re‑marketing strategies support both acquisition efficiency and lead quality across the funnel

Marketing automation & lifecycle (CRM)

• Set the vision and roadmap for owned CRM and lifecycle capability (email, SMS, on‑site triggers)

• Oversee integration and effective use of MarTech, predictive models and AI‑assisted optimisation to support segmentation, personalisation and decisioning

• Ensure acquisition signals (intent, audience, behaviour) are fed into lifecycle and re‑engagement journeys to improve conversion, quality and retention

• Work with Ops, Data and Engineering to ensure the right foundations exist (events, data, triggers, measurement)

Digital assets & CMS roadmap

• Own the roadmap for consumer digital assets and destinations, working closely with the Commercial team to align priorities to demand and revenue opportunities

• Set priorities for new sites, micro‑sites and content areas based on audience opportunity and commercial value

• Oversee the day‑to‑day use of the bespoke CMS to maintain and build consumer digital assets

• Ensure strong governance, QA and measurement standards are in place (execution may sit with the team)

Consumer experience, CRO & journeys

• Own the performance of consumer journeys from ad click to enquiry and lead

• Define and prioritise the CRO and experience roadmap (UX, content, forms, journeys)

• Partner with Engineering to ensure experience improvements are delivered efficiently and measured properly

Marketing operating system & governance

• Establish a clear marketing operating cadence: daily monitoring, weekly growth reviews, experimentation reviews and monthly performance reviews

• Own consistent reporting across cost, volume, conversion and quality

• Define and enforce SOPs covering launches, budget control, publishing QA, tracking standards, lead quality protection and incident response

Success measures (KPIs)

Final targets will be agreed on onboarding, but will include:

• Cost threshold adherence

• Internal lead quality score

• Click‑to‑enquiry (overall and by key journeys) and enquiry‑to‑lead conversion rates

• CPL/CPA and quality‑adjusted cost metrics

• Enquiry and qualified lead volume

• Experimentation velocity and measurable impact

• Tracking and reporting reliability

First 90 days (expected outcomes)

• Establish a trusted weekly marketing operating cadence with clear reporting, ownership and decision‑making

• Complete a channel, funnel and journey audit, with immediate prioritised improvement actions agreed and underway

• Sign off and support the near‑term acquisition and experience plan (Q1–Q2), ensuring it is realistic, measurable and aligned to commercial targets

• Define and align on the strategic direction for Marketing in 2026 (audience, acquisition, experience and capability), providing a clear north star beyond Q2

• Support the creation of buyer profiles and begin applying them across acquisition and journeys to enable early personalisation

• Define a clear Audience Insights programme, including objectives, roadmap, tooling and capability requirements

• Agree the phase‑one marketing capability roadmap with Engineering to enable Marketing to deliver its 2026 objectives

Required experience & capabilities

• Degree in Marketing or a related discipline (or equivalent senior‑level experience).

• Proven experience leading growth or performance marketing with commercial accountability for cost, volume and quality outcomes.

• Strong experience using audience insight, segmentation and behavioural data to shape acquisition strategy, messaging and journey design — not just channel selection.

• Strong strategic understanding of biddable acquisition channels and how different audiences behave across them.

• Experience improving conversion and lead quality through CRO, UX and end‑to‑end journey optimisation.

• Strong analytical judgment and comfort operating with imperfect attribution, trade‑offs and uncertainty.

• Experience partnering effectively with Engineering and Product teams to translate strategy into delivered capability.

• Experience leading teams and/or agencies to measurable commercial outcomes.

Behavioural fit

• Commercially minded and evidence‑led.

• Strategic thinker who can translate insight into action.

• Comfortable making trade‑offs and setting clear priorities.

• High standards for quality, not just volume.

• Clear communicator who aligns stakeholders and holds teams accountable.

PLEASE NOTE: This role is only open to those with the right to work in the UK without the need for sponsorship or visa, now or in the future.