Head of Global Brand

INST OF CHARTERED ACCOUNTANTS; Greater London; Hybrid; GBP 85,000; Full time

Job summary

A professional organization in London is seeking a Head of Global Brand to guide their brand strategy and enhance their market reputation. This role involves managing brand assets, overseeing market research, and collaborating with stakeholders at a senior level. The ideal candidate will have experience in premium brand development and a degree or CIM qualifications. This position promotes a supportive working environment and offers hybrid working arrangements along with a generous benefits package.

Benefits

Flexible working arrangements

Gym discounts

Pension plan

Health and dental plans

Season ticket travel loans

Qualifications

• Extensive experience in leading and developing premium brands.
• Ability to evaluate brand communications critically.
• Experience of working in multi-stakeholder organisations.

Responsibilities

• Direct brand strategy to enhance reputation.
• Oversee management of all brand assets.
• Guide market research projects and drive brand support.

Skills

Stakeholder management

Commercial acumen

Team leadership

Creative agency oversight

Education

Degree or equivalent

CIM qualifications (preferred)

Job description

Head of Global Brand

London, Moorgate

Hybrid working available

Maternity Cover for 12 Months

Full Time

C£85,000pa

Join our team

Are you an accomplished leader with a track record in shaping and leading global brand identity for large established organisations? ICAEW is seeking a Head of Global Brand to direct our brand strategy and enhance our reputation in the accountancy profession and beyond.

You will champion the ongoing development and evolution of ICAEW’s brand, ensuring alignment with organisational vision and values. Naturally, you will use your extensive experience in leading and developing premium brands, understanding cultural and global nuances, and delivering successful brand strategies across markets, channels, and platforms. You will oversee the management of all brand assets, guide market research projects, and drive brand support for communications, events, and partnerships.

Your strong stakeholder management abilities and capacity to collaborate and influence at a senior level are essential, as is your commercial acumen and budget management skills. You’ll bring experience of multi-stakeholder organisations, creative agency oversight, and critical evaluation of brand communications. As an inspiring team leader, you’ll nurture talent and drive performance, ensuring ICAEW’s brand has premium positioning globally. A degree or equivalent, ideally with CIM qualifications, is preferred.

Why work for us?

We want you to enjoy your work and flourish in your role.

Our working environment is friendly and supportive, and we encourage everyone to understand personal differences and treat each other with respect.

We are a diverse organisation, employing skilled and motivated people from all backgrounds and helping them to reach their full potential, through training and development.

Sustainability is important to us, and we work hard to reduce our carbon footprint, whether that’s in our buildings through lighting and heating, or encouraging staff to recycle and reduce paper consumption.

Our employee benefits include :

• A substantial suite of training and development
• Flexible working arrangements
• A generous benefits package which includes gym discounts, pension plan, season ticket travel loans and health and dental plans

We are a disability confident employer.