Head of Ecommerce

D.LOUISE; England; Hybrid; GBP 70,000 - 95,000; Full time

Job summary

A rapidly scaling D2C jewellery brand in the UK is seeking a Head of E-commerce to own and drive the e-commerce growth engine. This role combines strategic and hands-on execution, managing all aspects of performance marketing, conversion optimization, and customer engagement. Candidates should have 3-5+ years of relevant experience, a strong analytical background, and a track record of scaling revenue in e-commerce. This position offers a dynamic hybrid working model and great perks, including a jewellery allowance.

Benefits

28 Days Holiday + Bank Holidays

£1,000 Annual Jewellery allowance

Fully Equipped Working Set Up

Company Pension Scheme

Qualifications

• 3-5+ years’ experience in e-commerce, growth, performance marketing or CRO.
• Proven ability to scale a brand or high-performance growth account.
• Strong experience with landing page optimization.

Responsibilities

• Own the e-commerce growth engine across UK and US markets.
• Build and optimize landing pages, funnels, and checkout experiences.
• Partner closely with marketing for scaling campaigns profitably.

Skills

E-commerce growth

Performance marketing

Analytical skills

Conversion rate optimization

Creative problem-solving

Tools

Shopify Plus

GA4

Job description

Head of E-commerce

Location: Wandsworth, London (Hybrid - minimum 4 days per week)

Reports to: Founders

Type: Full-time

Salary: £70,000 – £95,000

Role Snapshot :

This role owns the full e-commerce growth engine at D.LOUISE. You will combine commercial leadership with hands‑on execution across funnels, performance marketing, creative testing, CRO, and site experience. This is a builder role, not a passenger seat.

Why This Role :

This is a rare opportunity to take end‑to‑end ownership of growth at a fast‑scaling D2C brand, work directly with the founders, move quickly, and have a visible, measurable impact on one of the UK’s fastest‑growing jewellery brands.

The Opportunity :

D.LOUISE is scaling rapidly across the UK, US and new international markets. We’re looking for a Head of E‑commerce & Growth who is obsessed with performance, thrives on testing and optimisation, and is comfortable operating at both strategic and executional levels.

This role is for a true growth operator: someone who loves numbers, funnels and experimentation as much as creative problem‑solving and commercial ownership. You will build, test and scale aggressively, owning the entire e‑commerce growth engine.

We’re looking for someone analytical, entrepreneurial and highly execution‑focused – someone who knows what actually drives revenue because they’ve done it before, whether in D2C, agency environments, dropshipping, or building brands themselves.

Key Responsibilities :

E-commerce Growth Ownership

• Own site performance across the UK and US, including CVR, AOV, traffic quality and revenue
• Identify daily opportunities to improve performance and execute changes quickly
• Build and optimise landing pages, funnels and checkout experiences
• Rapidly diagnose and resolve issues impacting conversion or revenue

Performance Marketing & Creative Strategy

• Partner closely with the Performance Marketing team to scale Meta, TikTok and Google profitably
• Lead structured testing across creative, audiences, offers and landing pages
• Use data to inform creative angles, funnel structure and messaging
• Explore, test and validate new growth channels and tools

CRO & Experimentation

• Build a fast, iterative testing culture across the site and funnels
• Run consistent A/B tests on PDPs, landing pages, offers, bundles, pricing and checkout
• Identify bottlenecks and deploy solutions quickly
• Drive week‑on‑week improvements in CVR and AOV through experimentation

Analytics & Commercial Decision‑Making

• Build simple, actionable dashboards for daily, weekly and monthly performance
• Analyse Shopify, GA4 and paid media data to understand what drives growth
• Present clear, data‑led recommendations to founders
• Understand contribution margins, CAC : LTV dynamics and scaling constraints

Retention & Lifecycle Marketing

• Own email and SMS strategy, including segmentation and automation
• Improve LTV, repeat purchase rate and customer engagement
• Ensure lifecycle marketing supports product drops and commercial priorities

Who You Are :

• A hands‑on e‑commerce growth operator with a proven track record of scaling revenue
• Deeply analytical and comfortable working inside Shopify, GA4 and performance dashboards
• Experienced in building funnels, optimising conversion, and driving profitable growth
• Strong understanding of Meta and TikTok ad mechanics (hands‑on or via close oversight)
• Naturally curious, fast‑learning and obsessed with real commercial outcomes
• Entrepreneurial, resourceful and comfortable moving at speed
• Able to balance strategic thinking with daily execution

Requirements :

• 3‑5+ years’ experience in e‑commerce, growth, performance marketing or CRO
• Proven ability to materially scale a brand or high‑performance growth account
• Strong experience with Shopify Plus, GA4 and landing page optimisation
• Solid grasp of paid media fundamentals and creative testing frameworks
• Comfortable working closely with founders and owning significant revenue responsibility

What Success Looks Like :

First 90 Days

• Full ownership of the e‑commerce growth engine across UK and US markets
• Deep understanding of current performance drivers, constraints and opportunities across site, funnels, paid media and lifecycle
• Clear prioritisation framework in place for CRO, funnel optimisation and growth experiments
• Baseline dashboards built and actively used for daily and weekly decision‑making
• Initial high‑impact CRO and funnel tests launched and iterated
• Strong working rhythm established with founders and performance marketing team

First 180 Days

• Measurable improvements in CVR, AOV and overall e‑commerce revenue
• A consistent, high‑velocity testing and experimentation cadence embedded across the site and funnels
• Clear creative and funnel strategies driving paid media performance
• Improved CAC efficiency and contribution margin through better traffic quality and conversion
• Lifecycle marketing meaningfully contributing to LTV and repeat purchase growth
• Trusted commercial partner to the founders, owning growth decisions with confidence

Benefits

• 28 Days Holiday + Bank Holidays
• £1,000 Annual Jewellery allowance to enjoy our collections
• Fully Equipped Working Set Up
• Company Pension Scheme