Head of D2C Growth

Counsel Health; Boston; On-site; GBP 125,000 - 150,000; Full time

Job summary

A pioneering health-tech company in the UK is looking for a Head of D2C Growth to shape their growth strategy and lead a high-performing team. This role involves developing marketing campaigns and collaborating with various teams to enhance the customer journey. The ideal candidate has extensive experience in growth marketing and team management, with a focus on data-driven decisions. Competitive salary, equity options, and great benefits are offered.

Benefits

Competitive salary

Equity options

Healthcare benefits

Vision and dental

Snacks and free lunch

Qualifications

• 10+ years of experience in growth or performance marketing.
• 5+ years leading D2C growth in consumer tech or health-tech.
• Track record of owning and scaling D2C revenue across channels.
• Experience managing cross-functional growth teams.
• Expertise in analytics for strategic decision-making.
• Comfort with ambiguity in startup environments.

Responsibilities

• Develop and execute D2C growth strategy across channels.
• Start as a hands-on leader, scaling the team as needed.
• Refine multi-channel performance marketing focused on ROI.
• Collaborate with internal teams on consistent brand initiatives.
• Partner with Product to enhance user journey and conversion.
• Own D2C strategy to expand LTV and accelerate growth.

Skills

Growth marketing

Performance marketing

Team management

Analytics

Cross-functional collaboration

Job description

About Counsel

Counsel’s mission is to multiply the world's healthcare capacity. We believe in a future in which every person has a personalized, AI-enabled doctor always in their pocket. To accomplish this, we’re building the first fully-vertical, AI-native medical group from the ground up. We’ve redesigned the entire clinical stack with custom AI tools that make our in‑house physicians 10x faster and smarter. [more info]

Since our founding in 2023, we have formed partnerships with leading healthcare organizations and are on track to serve hundreds of thousands of patients on our platform within the next year. We have raised over $35M from a16z and other top‑tier VC firms, and on pace to 5x revenue this year.

Our founding team includes experienced clinical and technology leaders from Harvard Medical School, Massachusetts General Hospital, UCSF, the MIT Media Lab, and Mount Sinai. Our small but stellar engineering team (ex‑Stripe, NVIDIA, Google DeepMind) is growing fast — and we’re looking for exceptional people to join us at this inflection point.

Join us as we build the future of AI in healthcare!

About the role

We’re looking for a Head of D2C Growth to build and lead the next chapter of Counsel Health’s consumer business. This role sits at the intersection of healthcare innovation, technology, and marketing. This is an opportunity to shape how millions of people experience AI‑powered care. You’ll own the full D2C growth strategy, from defining performance metrics to executing campaigns across digital channels, optimizing funnels, and building a high‑performing team around you.

As one of the early growth leaders at Counsel, you’ll have a direct impact on our trajectory and help define how we bring our AI‑native medical group to patients everywhere. This is a rare chance to join a world‑class team at a defining moment.

What you’ll be working on:

• Develop and execute Counsel Health’s D2C growth strategy across paid and organic channels while defining and owning D2C growth targets and metrics

• Start as a hands‑on leader, while developing and scaling the team as needed

• Own and refine multi‑channel performance marketing (search, social, affiliates, etc.) with a focus on ROI and budget efficiency

• Collaborate closely with internal teams, including Clinical, Strategy and B2B Marketing to ensure consistency across brand and that D2C growth initiatives align with broader company goals

• Partner with Product and Engineering to refine growth funnels, onboarding, and retention, ensuring a seamless and high‑conversion member journey

• Own the D2C strategy to expand LTV and accelerate sustainable growth

Who you are:

• 10+ years of experience in growth or performance marketing

• 5+ years leading D2C growth at a consumer tech or health‑tech company

• Track record of owning and scaling a D2C revenue engine across multiple channels with clear performance metrics

• Experience building and managing cross‑functional growth teams (performance marketing, lifecycle, analytics, and product growth)

• Expertise leveraging analytics and growth metrics to guide strategic, ROI‑driven decision‑making

• Comfort with the pace and ambiguity of an early stage startup

What we offer

• Impact: Be at the forefront of AI‑augmented care delivery, tackling some of the most ambitious challenges in healthcare.

• Growth: Professional development and leadership opportunities within a rapidly expanding tech‑enabled care delivery organization.

• Exposure: Gain hands‑on experience in scaling a fast‑growing healthcare technology company and directly interface with executives at the world’s leading healthcare organizations.

• Compensation: Competitive salary and equity options.

• Benefits: Competitive healthcare, vision, and dental, snacks and free lunch at the office.