Head of CRM

Zachary Daniels; Northwich; On-site; GBP 70,000 - 90,000; Full time

Job summary

A leading consumer brand in Northwich is seeking a strategic Head of CRM to lead their customer relationship management efforts. The role involves shaping CRM strategies, driving customer engagement, and managing a team through a significant digital transformation. Ideal candidates will have over 8 years of CRM experience, strong leadership skills, and a proven track record in marketing automation. This role offers the chance to make a measurable impact on customer retention and growth.

Qualifications

• 8+ years of experience in CRM or digital marketing.
• Strong expertise in CRM and marketing automation platforms.
• Proven track record of driving customer retention and revenue growth.

Responsibilities

• Define and execute CRM strategy to drive engagement and personalisation.
• Lead teams while fostering collaboration and accountability.
• Analyze CRM performance to refine strategy and maximize ROI.

Skills

CRM Strategy Development

Team Leadership

Data Analysis

Marketing Automation

Stakeholder Engagement

Tools

CRM Platforms

Business Intelligence Tools

SQL

HTML

CSS

Job description

Overview

Head of CRM | Cheshire, NorthWest Based | Consumer Brand

We are proud to be partnered with a leading consumer brand as they look for a brand-new Head of CRM to join their team. They are seeking a strategic and data-driven Head of CRM to lead the development and execution of a next-generation customer relationship management strategy. This role will be central to driving customer engagement, retention, and lifetime value through the intelligent use of CRM data, marketing automation, and personalised customer journeys.

The business is undergoing an exciting digital transformation, creating a unique opportunity for an experienced CRM leader to shape the roadmap, bring fresh ideas, and establish CRM as a major growth driver.

Responsibilities

Strategy and Leadership

• Define and execute CRM strategy to drive engagement, segmentation, and personalisation
• Lead and inspire teams while fostering collaboration and accountability
• Partner cross-functionally to deliver seamless customer experiences
• Champion CRM as a key growth driver

CRM Automation and Technology

• Oversee transformation, ensuring optimisation and data integrity
• Develop segmentation strategies and execute automated multi-channel campaigns
• Deliver engaging, measurable campaigns across email, app, and push notifications

Data, Insights, and Optimisation

• Build a single customer view to enable personalisation and journey optimisation
• Analyse CRM performance, using insights to refine strategy and maximise ROI
• Collaborate with analytics partners to generate insights and evolve lifecycle programmes

Requirements

• 8+ years of experience in CRM, digital marketing, or CRM software administration, with at least 3 years in a leadership role.
• Strong expertise in CRM and marketing automation platforms.
• Proven track record of building and delivering CRM strategies that drive customer retention and revenue growth.
• Deep understanding of customer segmentation, lifecycle marketing, and personalisation strategies.
• Familiarity with data management, integrity, and transformation projects.
• Analytical mindset with proficiency in CRM and business intelligence tools. Technical knowledge of SQL, HTML, CSS or machine learning a plus.
• Strong communicator with the ability to engage and influence stakeholders at all levels.
• Experience thriving in a fast-paced, digital-first environment and comfortable introducing new ideas and approaches.
• Must come from Retail or D2C Ecommerce/ Online Fashion/ Beauty type or Pure Play Business!

Opportunity

• Lead and shape the CRM function through a major transformation
• Build advanced segmentation and personalisation strategies on a modern platform
• Make a measurable impact on customer engagement, retention, and growth
• Lead and build a CRM team in your image in a major brand!

We are looking forward to receiving your applications!

BBBH34385