Head of Creative

Kuda Technologies Ltd; City Of London; Hybrid; GBP 100,000 - 125,000; Full time

Job summary

A leading financial technology company in London is seeking a Head of Creative to lead its rebranding efforts and inspire a talented team. The ideal candidate will have extensive creative leadership experience, demonstrating expertise in branding and strategy. The position involves collaborating across departments to ensure brand consistency and engaging with market trends. The role offers a dynamic work environment and a variety of competitive benefits, promoting work-life balance in a hybrid setting.

Benefits

Pension

Career development & growth

Competitive annual leave plus bank holidays

Medical insurance

Group life insurance

Competitive paid time off for special leaves

Employee wellness app

Qualifications

• 7–8 years of experience in creative leadership, preferably in fintech or tech-focused industries.
• Proven experience leading and managing creative teams.
• Strong portfolio demonstrating expertise in branding, visual identity, and integrated campaigns.
• Hands-on understanding of design and creative processes.

Responsibilities

• Lead the rebranding of Kuda alongside our agency partner.
• Develop and oversee a cohesive creative strategy.
• Manage and mentor the creative team.
• Collaborate cross-functionally to ensure brand consistency.
• Drive the development of creative campaigns.

Skills

Creative leadership

Branding expertise

Visual identity

Stakeholder management

Strategic thinking

Communication

Tools

Creative tools proficiency

Job description

Kuda is a money app for Africans on a mission to make financial services accessible, affordable and rewarding for every African on the planet. We’re a tribe of passionate and diverse people who dreamed of building an inclusive money app that Africans would love so it’s only right that we ended up with the name ‘Kuda’ which means ‘love’ in Shona, a language spoken in the southern part of Africa. We’re giving Africans around the world a better alternative to traditional finance by delivering money transfers, smart budgeting and instant access to credit through digital devices. We’ve raised over $90 million from some of the world's most respected institutional investors, and we’re rolling out our game-changing services globally from our offices in Nigeria, South Africa, and the UK.

Role Overview

We’re looking for a Head of Creative to lead Kuda’s rebrand and make it shine across everything we do. You’ll help position Kuda for the future while ensuring we stay relatable, bold, and unmistakably Kuda. This is a hands‑on leadership role – you’ll be shaping strategy, inspiring a talented creative team, and rolling up your sleeves to bring big ideas to life.

Key Responsibilities

• Lead the rebranding of Kuda alongside our agency partner and implement it consistently across all channels and touchpoints.
• Develop and oversee a cohesive creative strategy that aligns with business goals and resonates with target audiences.
• Manage, mentor, and inspire the creative team to deliver high-quality, innovative work.
• Collaborate cross‑functionally with Product, Marketing, and Customer Experience teams to ensure brand consistency and impact.
• Define and maintain visual and verbal brand guidelines.
• Drive the development of creative campaigns, and experiences that enhance brand perception and engagement.
• Monitor creative performance and provide insights to optimize campaigns and brand initiatives.
• Stay ahead of trends in fintech, design, and brand experience to ensure Kuda remains a market leader.

• 7–8 years of experience in creative leadership, preferably in fintech or tech-focused industries.
• Proven experience leading and managing creative teams.
• Strong portfolio demonstrating expertise in branding, visual identity, and integrated campaigns.
• Hands‑on understanding of design and creative processes, with proficiency in key creative tools.
• Strategic thinker with excellent communication and stakeholder management skills.
• Experience in translating business goals into compelling creative solutions.
• Fintech experience is advantageous.

Why join Kuda?

At Kuda, our people are the heart of our business, so we prioritize your welfare. We offer a wide range of competitive benefits in areas including but not limited to:

💜A great and upbeat work environment populated by a multinational team

👴Pension

📈Career development & growth

😁Competitive annual leave plus bank holidays

🎁Competitive paid time off (Parental, Moving day, Birthday, Study leave etc)

💯Group life insurance

💖Medical insurance

😃Vitality

🏃♂️YuLife - rewards for reaching health and fitness goals

🏃♀️Goalr - employee wellness app

🥇Award winning L&D training

💒 We are advocates of work-life balance, working in a hybrid in office schedule

Kuda is proud to be an equal opportunity employer. We value diversity and anyone seeking employment at Kuda is considered based on merit, qualifications, competence and talent.

We don’t regard colour, religion, race, national origin, sexual orientation, ancestry, citizenship, sex, marital or family status, disability, gender, or any other legally protected status. If you have a disability or special need that requires accommodation, please let us know.