Head of Communications (Maternity Cover)

National Academy for Social Prescribing; City of Westminster; On-site; GBP 125,000 - 150,000; Full time

Job summary

A health advocacy organization based in Westminster seeks a Communications Manager to lead its communication strategy. You will manage the organization's digital communications, drive public and professional engagement in social prescribing, and coordinate events to raise awareness. Ideal candidates will have experience in website and SEO management, brand development, and effective communication across various platforms. Competitive salary and benefits, including 30 days leave and flexible working options, are offered.

Benefits

30 days paid annual leave

Paid leave on your birthday

Opportunities for volunteering & CPD days

Flexible working arrangements

Contribution to eye test, eyeglasses, and flu vaccination

Qualifications

• Experience of managing websites and analytics.
• Understanding of brand consistency.
• Knowledge of social prescribing and health sector.

Responsibilities

• Develop and implement communications strategy.
• Manage NASP website and social media channels.
• Coordinate events like Social Prescribing Day 2026.

Skills

Website management

Brand development

CRM utilization

Communications strategy

SEO

Digital campaign management

Content writing and editing

Tools

Microsoft Dynamics

Umbraco

Webflow

Job description

This role sits within NASP's Communications Team. You will play a key role in developing and delivering NASP's communications strategy, which aims to: 1. Spread the word about social prescribing among health and voluntary sector professionals and equip them with the training and resources they need. 2. Increase public awareness of social prescribing. 3. Support NASP's wider work through high quality communications. You will lead on NASP's digital communications - including by managing the NASP website and social media, and the Music Can website and social media. You will also lead campaigns and events and ensure that the content NASP delivers is high quality. This role reports to the Director of Communications and manages the Digital Communications Officer and the Communications Lead: Media and Events, Strategy and brand.

Responsibilities

• Working with the Director of Communications to develop and implement the NASP communications strategy
• Commissioning and project‑managing films, graphics and other assets to support NASP strategic priorities and partners
• Leading on analytics and reporting on KPIs
• Developing communications resources and marketing packs for internal and external use
• Ensuring all communications across programme teams are strategic and adhere to the NASP brand
• Training and advising staff across NASP on communications (including writing for website, branding, marketing)
• Identifying opportunities to form partnerships with other organisations, and working with partners on joint programmes and campaigns
• Managing and developing the NASP website, social media channels and newsletters, and leading their promotion (including maximising SEO and effective use of Google Ad Words and advertising)
• Managing the Music Can website and social media channels
• Planning, editing and writing content for multiple channels (including website, newsletters, and resources for programmes and partners)
• Coordinating Social Prescribing Day 2026, leading NASP’s communications with the aim of inspiring individuals and organisations in the UK and across the world to take part
• Leading on the promotion and delivery of NASP events, working with the Communications Lead: Media and Events
• Working with colleagues to develop NASP’s membership offers for health professionals and voluntary sector professionals, including ensuring integration with the CRM and smooth user journeys
• Working with the Operations Team to develop the CRM and improve integration with the website
• Line‑managing the Digital Communications Officer and Communications Lead: Media and Events

Qualifications

• Experience of managing websites, including expertise in analytics, user journeys and SEO
• Understanding of brand development and the importance of ensuring brand consistency
• Experience of using CRMs and data effectively as part of an integrated communications offer
• Knowledge of the Voluntary Community Faith and Social Enterprise (VCFSE) sector and/or social prescribing
• Excellent knowledge of the health sector and/or social prescribing within NHS primary care
• Understanding of the media landscape and working with the media
• Experience of using Microsoft Dynamics, Umbraco and/or Webflow
• Ability to plan, coordinate and report on a wide range of communications aimed at different audiences
• Ability to manage digital campaigns aimed at different audiences, including through the use of paid marketing
• Ability to write and edit materials for different channels to achieve results (including web copy, e‑comms, briefings, marketing materials, letters)
• Ability to manage staff effectively, supporting their wellbeing and development
• Ability to support teams and partners on communications strategies and to manage a wide range of relationships
• Ability to manage competing priorities and to proactively identify emerging opportunities
• Ability to understand complex information and find pragmatic solutions to challenges
• Ability to build good relationships and be diplomatic while ensuring projects are delivered to a high standard
• Affinity with NASP’s Values as defined in the NASP Strategic Plan

Benefits

• 30 days paid annual leave per annum, plus Bank Holidays
• An additional day of paid leave per year on your birthday
• Opportunities for volunteering & CPD days each year
• Opportunity to request flexible working arrangements, including compressed hours
• Contribution to annual eye test, eyeglass purchase, and flu vaccination