Head of Category On Trade

Frontpage; Hemel Hempstead; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A major beverage company in the UK is seeking a Head of Category On Trade to develop innovative solutions for beverage growth in sub-channels. Successful applicants will have a strong background in FMCG, particularly in beer or soft drinks, and proven commercial acumen. Responsibilities include leading a motivated team and managing category propositions. This role includes a hybrid work model with competitive salary and extensive benefits.

Benefits

Monthly product allowance

Private medical options

Life assurance

Company bonus scheme

Access to 24/7 GP services

Enhanced pension contribution

Generous holiday

High street discounts

Qualifications

• Previous experience within an FMCG business ideally in beer or soft drinks.
• Proven experience working within the On Trade Licensed and/or Hospitality preferably both.
• Excellent knowledge of both continuous data and ad hoc shopper research.

Responsibilities

• Develop solutions to grow beverages in the on‑trade sub‑channels.
• Manage a motivated team providing clarity and focus on success.
• Lead the development of category propositions to support strategic priorities.

Skills

Experience within FMCG business

Commercial acumen

Team management

Relationship building

Strategic mindset

Job description

Job Title: Head of Category On Trade

Location: Hybrid travel to our head office in Hemel Hempstead, other Carlsberg Britvic sites & customer meetings.

Job Length: Permanent Full Time.

Competitive Salary with extensive benefits:

• Monthly product allowance alcoholic & non-alcoholic options available
• Private Medical options
• Life Assurance
• Company bonus scheme
• Access to 24 / 7 GP services
• Enhanced pension contribution
• Generous holiday (inc bank holidays)
• Access to a range of high street discounts

Carlsberg Britvic is the largest multi-beverage supplier in the UK and is home to some of the most iconic and popular beers & soft drinks including Carlsberg Danish Pilsner 1664 Poretti and Brooklyn to ale favourites such as Hobgoblin and Wainwright. For soft drinks Carlsberg Britvics brands include J2O Robinsons Tango and London Essence along with the licence rights to the Pepsi portfolio in the UK including Pepsi MAX 7UP Lipton Iced Tea and Rockstar Energy.

With a strong national footprint the Carlsberg Britvic business includes 6 production facilities and 16 logistics depots servicing customers up and down the UK. As these two historical businesses have come together the one common goal remains and that is ensuring our people succeed.

About the role

As Head of Category for On Trade you will be responsible for developing solutions to grow beverages in the on‑trade sub‑channels and individual customers that deliver strong commercial outcomes for Carlsberg Britvic.

Role Responsibilities

• Partner with the Commercial Strategy team to create compelling beverage narratives for our On Trade Customers.
• Managing a motivated team providing clarity and focus on what success looks like empowering inspiring and motivating.
• Lead the development of category propositions to support the sell‑in of strategic priorities innovation and gain distribution in the On Trade.
• Ensure management of any external contact strategies aligning them to customer segmentation which deliver key category opportunities.
• Translate category vision into templates at subchannel level and develop a path to purchase toolkit creating recommendations for the On Trade teams.
• Work alongside Customer Marketing to share path to purchase findings and insight to inform their activation plans.
• Lead the definition scope prioritisation and business alignment of category projects including supporting shopper insight strategy.

Experience and Key Attributes

• Previous experience within an FMCG business ideally in beer or soft drinks
• Proven experience working within the On Trade Licensed and / or Hospitality preferably both
• Experience of managing a team and influencing at a senior level
• Proven commercial acumen with a strategic mindset
• Knowledge of relevant route to market in the On Trade
• Ability to manage and build relationships cross functionally internally and externally
• Evidence of developing customer strategies and objectives
• Excellent knowledge of both continuous data and ad hoc shopper research and category insight experience with a highly developed knowledge of CGA & Kantar

Our commitment to diversity, equity & inclusion

We welcome applications from people of all backgrounds, identities and experiences – including those of different races, ethnicities, genders, sexual orientations, ages, abilities, religions and socioeconomic statuses. We actively seek to create a safe and inclusive environment for all of our colleagues where diverse perspectives are welcomed and inclusive practices are embedded in everything we do.

We are happy to support accessibility needs to ensure a fair and equitable experience for all candidates so please do let us know if you require any adjustments during the recruitment process.

Application Process

We read applications continuously and vacancies may be filled anytime so please apply as early as possible.

Our excitement

This is an exciting time to join our newly formed business with incredible individual histories, innovation of products and some of the UK's most iconic brands. Carlsberg Britvic strives to deliver the best service to our customers and consumers. We aim to make a difference bringing together two diverse companies, our global reach enables opportunity growth and a chance to work with some fantastic people.

Employment Details

Employment Type: Full Time

Vacancy: 1