Head of Brand and Creative

WOODLAND TRUST; Grantham; Hybrid; GBP 80,000 - 100,000; Full time

Job summary

A leading environmental charity in Grantham is seeking a Head of Brand and Creative to lead brand strategy and campaigns. The role requires dynamic leadership skills, experience in managing large budgets, and a passion for environmental issues. This position allows for hybrid work, with regular visits to the office in Grantham. Join us to inspire action for nature and make a meaningful impact in conservation efforts.

Benefits

Enhanced Employer Pension

Life Assurance

Flexible & Hybrid Working Options

Generous Annual Leave

Buy and Sell Annual Leave

Enhanced Parental Pay

Employee Assistance Programme

Qualifications

• Experience of building and managing major campaigns.
• Proven experience leading brand strategy and integrated campaigns.
• Ability to use data and insight to shape brand performance.

Responsibilities

• Lead the Trust’s brand strategy across the UK.
• Manage a significant paid advertising budget.
• Drive creative campaigns to grow support and inspire action.

Skills

Dynamic brand leadership

Consumer insight expertise

Strong creative judgment

Excellent leadership skills

Data-driven decision making

Job description

Overview

At the Woodland Trust, we believe trees are essential to life. We’re embarking on an ambitious journey to inspire a mass movement of people to stand up for them. We are looking for an exceptional Head of Brand and Creative to elevate our profile and ensure our voice inspires action at every turn.

The Role

• You’ll lead the Trust’s brand strategy - bringing clarity, creativity, and emotional impact to how we engage millions of people across the UK.
• You’ll manage a significant paid advertising budget, integrate earned and owned activity, and ensure that every touchpoint with our audiences is consistent, compelling, and rooted in insight.
• You’ll drive creative campaigns that not only build our brand but also grow support, inspiring people to take meaningful action for woods and trees.
• As brand guardian, you’ll ensure we remain relevant, credible, and trusted, while also leading a talented team and championing collaboration across the organisation.
• This role includes a mix of working from home and at our main office in Grantham, Lincolnshire. Visits to Grantham would be required once a month on average.

The Candidate

• You have an enthusiasm for the environment and share our core values - Grow Together, Explore, Focus and Make it Count.
• We are looking for candidates who have the following:
• Be a dynamic brand leader with experience of building and managing major campaigns that connect with diverse audiences
• Expert knowledge in consumer insight, brand health measurement, and audience segmentation.
• Proven experience leading brand strategy and integrated campaigns.
• Experience managing significant budgets, guiding creative development, and working with agencies to deliver real impact.
• Strong creative judgement and ability to oversee end-to-end delivery.
• Excellent leadership skills, able to inspire, support and mobilise others.
• Ability to use data and insight to shape brand performance.
• A collaborative, values-driven approach with the courage to innovate.
• As a senior leader, you’ll also embody our values - collaborative, bold, and people-focused - while inspiring and developing your team.
• Passionate about making a difference, with the vision and drive to help us build a movement for nature.

Benefits & Wellbeing

Joining our team means you’ll be a big part of tackling environmental and climate issues. We take good care of our staff, offering support and training opportunities. We also offer:

• Enhanced Employer Pension
• Life Assurance
• Flexible & Hybrid Working Options
• Generous Annual Leave - 25 days + bank holidays (pro rata for part time)
• Buy and Sell Annual Leave
• Enhanced Parental Pay
• Employee Assistance Programme

About Us

The Woodland Trust is the UK's leading woodland conservation charity and is dedicated to creating a world where trees and woods thrive for both people and nature. Our mission involves engaging and inspiring individuals to contribute toward tackling the nature and climate crisis through the protection, restoration, and creation of essential woodland habitats.

Commitment to Diversity & Inclusion

To achieve our vision of a world where woods and trees thrive for people and nature, we need to better reflect society and the communities we work in. All people, no matter their background, identity, ability, or circumstance, should benefit from trees.

People of colour and disabled people are currently under-represented across the environment and conservation sector. If you identify as a person of colour and/or disabled, we particularly encourage you to apply.

Please contact us to discuss any additional support or adjustments you may need to complete your application.

Application Advice

For fairness we keep our candidates’ personal details hidden from the hiring managers, and we do not ask for your CV at application stage. Make sure that you answer the Application Questions to show your relevant skills and passion for the role.

Acceptable Use Policy - Artificial Intelligence (AI)

We understand that candidates may choose to use AI tools to support their job applications - for example, to help structure or edit written responses. We welcome the use of AI in this way, particularly where it helps improve accessibility, such as for neurodivergent applicants. However, any information submitted should reflect your own experience, skills and understanding. During interviews, candidates are expected to respond independently without the use of AI tools. If you require any adjustments or support during the recruitment process, please contact [e-mail]

Apply Now

If you’re ready to make a difference and grow with us, send in your application today. We might close the job opening early if we get a lot of applications, so it’s a good idea to apply soon. If we do close the advert early, and you have an application in process, we will email you prior to closing to give you time to complete.

Interviews will be held via Microsoft Teams on 23 October 2025.

For queries relating to this new opportunity please email [e-mail].