Head Coach

Everlast Gyms; Stoke-on-Trent; On-site; GBP 30,000 - 50,000; Full time

Job summary

An established industry player in fitness is looking for a passionate fitness ambassador to elevate the member experience. This full-time role involves leading initiatives, managing personal training programs, and mentoring a team of Fitness Coaches and Personal Trainers. You will play a crucial part in driving member engagement and sales while promoting a culture of health and wellness. If you are driven, ambitious, and eager to develop your career in a dynamic environment, this opportunity is perfect for you.

Benefits

20% discount across all Frasers Group facias

Eligibility for the Fearless 1000 bonus scheme

Free Gym membership

Monthly Frasers Group Champion rewards

Recognition through monthly champions

Training and development with funded qualifications

Qualifications

• Passion for health, fitness, and wellness is essential.
• Experience in running personal training sessions required.

Responsibilities

• Lead national initiatives and manage group training schedules.
• Enhance member engagement and drive new member sales.

Skills

Leadership Skills

Coaching Skills

Communication Skills

Knowledge of Fitness Trends

Member Engagement

Education

Level 3 Personal Trainer Qualification

CIMSPA Practitioner Level Certification

Job description

Company Description

To own and lead fitness product, positively impacting members and mentoring the team to deliver the best fitness experience.

This is a full-time position reporting directly into the General Manager and is responsible for delivering an elevated fitness experience through our products such as MOVE, REDEFINE, Personal and Group Training.

The Benefits

Elevation is a core value, complemented by great company benefits including:

• 20% discount across all Frasers Group facias
• Eligibility for the Fearless 1000 bonus scheme
• Free Gym membership
• Monthly Frasers Group Champion - winners get double their salary for the month
• Recognition through our Everlast Gyms monthly champions
• Training and development with recognised, funded qualifications including Level 3 & 5 in management & leadership
• Incentives for delivering fitness products to meet targets

Job Description

Responsibilities

• Represent Everlast Gyms as a fitness ambassador
• Consistently demonstrate our elevated ways of working
• Lead national initiatives like #WorkoutWednesday & in-gym challenges/events
• Advocate for our member onboarding program, MOVE, and lead by example in its delivery and training the team
• Manage the REDEFINE product, boosting cohort sales and engagement
• Recruit, train, and mentor Fitness Coaches & Personal Trainers
• Oversee group training schedules and monitor performance against KPIs
• Enhance member engagement within your community
• Deliver classes as per gym guidelines
• Drive new member sales and retain existing members to grow the member base
• Support all revenue lines including membership and product sales to improve profitability
• Lead by example on reception and gym floor to enhance member experience
• Provide regular, constructive feedback to team members
• Promote personal training sales and deliver sessions monthly

Qualifications

Must-have qualifications and qualities include:

• Passion for health, fitness, and wellness
• Level 3 Personal Trainer qualification
• CIMSPA Practitioner level certification
• Experience in running personal training sessions
• Strong leadership and coaching skills
• Experience with various group training modalities
• Knowledge of current fitness industry trends
• Effective communication and management skills to motivate teams
• Positive, solutions-oriented mindset
• Exceptional interpersonal skills and a member-focused approach
• Driven, ambitious, and eager to learn and develop
• Flexibility in working hours, including weekends and bank holidays as needed

Additional Information

For more about our brand, visit our LinkedIn page here.

This opportunity at Frasers Group is for the fearless. The potential is massive, and the experience is unrivalled. To make the most of it, embody our principles:

• Think without limits - be fast, fearless, and lead your team
• Own it and back yourself - take responsibility for your role and results
• Be relevant - stay aligned with our people, partners, and the planet