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GTM Engineer

Kubelt

Greater London

Hybrid

GBP 50,000 - 70,000

Full time

Yesterday

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Job summary

A prominent tech-based company in London is seeking a CRM Ops Marketer to build personalized customer journeys using AI. This role requires proven B2B SaaS or fintech experience and a strong grasp of lifecycle marketing. You will collaborate with various teams to drive engagement through multi-channel campaigns while ensuring CRM hygiene. The position offers a hybrid work model with excellent benefits, including generous leave and a comprehensive training budget.

Benefits

25 Days Paid Holiday + Bank Holidays + Birthday Off

Private Medical & Dental Insurance

Gym Classes or Spa Treatments

Training and Development Budget

Qualifications

3+ years of experience in B2B SaaS or fintech CRM marketing.
Strong understanding of lifecycle strategy and revenue impact.
Familiarity with AI tools for marketing automation.

Responsibilities

Lead lifecycle strategy across key customer segments.
Run multi-channel marketing campaigns to boost engagement.
Leverage AI tools to scale CRM initiatives effectively.

Skills

HubSpot expertise

B2B SaaS or fintech CRM marketing

AI in marketing

Project management

Lifecycle marketing

Tools

Amplemarket

Apollo

Location

London, United Kingdom

Employment Type

Full time

Location Type

Hybrid

Department

Revenue

Cryptio

Cryptio is an enterprise grade crypto back office platform. Our software helps financial institutions, corporates and crypto native companies navigate the fragmented digital asset landscape with confidence. We have raised $26m to date and are backed by tier 1 crypto and non crypto investors: Point Nine, 1kx, BlueYard, Tim Draper, Alven and Ledger Cathay. Some of our clients include top institutions like Circle, Uniswap or the Government of El Salvador.

We\'re tackling one of the biggest challenges in crypto right now – building the infrastructure to help institutional adoption. And we\'re playing to win.

Location

We are a remote first company, however for this Growth Owner role, you must be based in London or the United Kingdom, with the ability to easily come to our London office on a monthly basis.

About The Role

We’re looking for a CRM Ops Marketer to build and scale AI-powered, highly personalized customer journeys that drive activation, adoption, expansion, and retention.

You’ll work closely with Growth Owners, Sales, Product, and Events to turn our CRM into a strategic growth engine. Powering multi-channel campaigns that meet customers with the right message, at the right time, in the right place.

This is a role for a CRM expert with AI instincts, a creative edge, and a drive to make every customer touchpoint count.

What You’ll Do

Lead lifecycle strategy across key segments from onboarding to expansion and renewal.
Run multi-channel campaigns via email, LinkedIn, Twitter, lu.ma, ABM, and more to boost engagement and revenue.
Leverage AI & automation tools to personalize and scale CRM initiatives efficiently.
Drive revenue impact by improving pipeline velocity, expansion, and Net Revenue Retention.
Ensure CRM hygiene and monitor key KPIs to optimize lifecycle performance.
Work cross-functionally to align CRM efforts with business goals.

What You Bring

HubSpot expertise and familiarity with tools like Amplemarket, Apollo, or similar.
Proven track record in B2B SaaS or fintech CRM marketing (3+ years preferred).
Experience designing journeys across activation, adoption, retention, and upsell.
Obsession with AI in marketing - from personalisation to workflow automation.
Strategic thinker with a test-and-learn mindset and fast execution.
Highly collaborative with strong project management skills.

Bonus If You Have

Hands-on experience with AI-based personalisation tools or journey orchestration platforms.
A passion for emerging tech and customer experience innovation.

Interview Process