Growth Strategist

Recruitr.io; Greater London; On-site; GBP 60,000 - 70,000; Full time

Job summary

A fast-growing marketing agency in Greater London seeks a Performance Marketing Lead to manage paid media campaigns across Meta, Google, and TikTok. The ideal candidate has at least 3 years of experience in performance marketing, with a proven ability to scale ad accounts beyond $100k per month. This role offers the opportunity for strategic decision-making and requires a strong analytical mindset. Salary ranges from £60,000 to £70,000 with a 10% bonus.

Qualifications

• Minimum 3 years’ experience in performance marketing, either agency or brand-side.
• Proven track record of scaling Meta and Google ad accounts beyond $100k / month in spend.
• Deep understanding of customer acquisition economics beyond ROAS and CPA.

Responsibilities

• Lead the planning, execution, and scaling of paid media campaigns.
• Monitor and optimise performance using key KPIs such as CAC, ROAS, MER, CPA.
• Conduct financial and funnel analysis to guide strategic decisions.

Skills

Performance marketing experience

Analytical mindset

Data-driven growth strategy

Customer acquisition economics

Tools

Meta Ads Manager

Google Ads

Attribution platforms (e.g. Triple Whale, Northbeam)

Job description

About The Company

Join a high-performing growth team working with fast-scaling D2C brands across eCom.

The role sits at the heart of media strategy and performance, partnering with creative and strategy leads to drive measurable results across Meta, Google, and TikTok channels.

You’ll lead strategic decision-making grounded in performance data, full-funnel analysis, and clear testing frameworks.

With direct access to senior leadership and ownership of major client accounts, this role offers clear progression for performance marketers ready to step into a strategic lead function.

Key Responsibilities

• Lead the planning, execution, and scaling of paid media campaigns across Meta, Google, and TikTok.
• Monitor and optimise performance using key KPIs such as CAC, ROAS, MER, CPA, and Contribution Margin.
• Conduct financial and funnel analysis to guide strategic decisions and spot early-stage issues.
• Collaborate with the creative team to translate performance data into clear testing directives and campaign ideas.
• Act as the performance lead in client meetings, presenting insights, strategies, and next steps.

Essential Experience

• Minimum 3 years’ experience in performance marketing, either agency or brand-side.
• Proven track record of scaling Meta and Google ad accounts beyond $100k / month in spend.
• Deep understanding of customer acquisition economics beyond ROAS and CPA.
• Strong analytical mindset with a data-driven, test-and-learn approach to growth strategy.
• Proficiency in tools such as Meta Ads Manager, Google Ads, and attribution platforms (e.g. Triple Whale, Northbeam).

Salary: £60,000 - £70,000 + 10% Bonus