Growth Marketing Manager (B2B)

Bluecrest Wellness; Brighton; Hybrid; GBP 30,000 - 37,000; Full time

Job summary

A health intelligence company in Brighton is searching for a Growth Marketing Manager (B2B) to spearhead customer acquisition and retention strategies. The successful candidate will lead multi-channel marketing campaigns and work cross-functionally to drive growth. This full-time role offers a competitive salary of up to £36,266 plus benefits and a hybrid working model.

Benefits

Annual Leave increasing up to 28 days

Company Sick Pay Scheme

Enhanced Family Leave

Discounted Gym Membership

Cycle to Work Scheme

Employee Assistance Programme

Qualifications

• B2B marketing experience with a proven track record in growth marketing.
• Experience in marketing automation and channel optimisation.
• Strong analytical skills with marketing tools.

Responsibilities

• Lead B2B and corporate marketing efforts focusing on customer acquisition.
• Develop multi-channel campaigns to attract new corporate clients.
• Optimize the marketing funnel to improve lead quality and reduce acquisition costs.

Skills

B2B marketing experience

Growth marketing

Analytical skills

Communication skills

Stakeholder management

Tools

HubSpot

Google Analytics

LinkedIn Campaign Manager

Job description

Company Description

At Bluecrest, we’re more than a health assessment provider – we’re the health intelligence company. Since our founding in 2012, we’ve been on a mission to make high-quality, affordable health monitoring accessible to everyone across the UK and Ireland. Serving both individual customers and businesses, we empower people to take control of their wellbeing through early detection and long-term health insights. Our purpose is simple yet powerful: to give everyone confidence in their health. By 2028, our vision is to be the UK’s leading health intelligence company, delivering vital health insights to over a million people every single day. We’re proud to help people live healthier for longer, and we do it by making personal health monitoring easy, affordable, and impactful. Join us in shaping the future of health intelligence, where your work makes a real difference, every day.

Position

Growth Marketing Manager (B2B) – Worthing, West Sussex – Hybrid. Full time, permanent. Up to £36,266 per year plus various company benefits.

Responsibilities

We are seeking a commercially minded and data‑driven Growth Marketing Manager to lead our B2B and corporate marketing efforts. This role will focus on driving customer acquisition and retention through innovative, insight‑led marketing strategies. You will play a pivotal role in scaling our B2B and corporate channels, working closely with the business development/sales, retention and product teams to deliver measurable growth.

• Develop and execute multi‑channel marketing campaigns to attract new B2B corporate clients and strategic partners.
• Identify and test new acquisition channels (e.g. LinkedIn Ads, ABM, webinars, partnerships).
• Collaborate with business development/sales to align marketing efforts with lead generation and conversion goals.
• Optimise the marketing funnel to improve lead quality and reduce acquisition costs, driving efficiencies.
• Design and implement lifecycle marketing strategies to increase client retention and engagement.
• Develop targeted campaigns to upsell and cross‑sell products and services to existing clients.
• Work with the growth and retention team to create onboarding, education, and re‑engagement programmes.
• Develop and optimise targeted campaigns to drive proactive uptake of benefits by employees to achieve desired outcomes.
• Own key performance metrics (MQL, SQL, and campaign metrics) and report on performance.
• Use data and insights to continuously test, learn, and optimise marketing strategies.
• Leverage CRM and marketing automation tools to segment audiences and personalise communications.
• Collaborate with the content and creative team to develop compelling B2B messaging, content, case studies, and thought leadership.
• Ensure consistent brand messaging across all touchpoints.
• Work cross‑functionally with business development/sales, growth and retention, clinical and product teams to align on goals and deliverables.
• Effectively manage external agencies and vendors as needed.
• Manage one direct report (Marketing Executive), ensuring alignment with objectives and setting clear performance goals.
• Own reporting and analytics for acquisition and retention campaigns, providing actionable insights on KPIs such as lead quality and conversion rates.

Qualifications

• Able to demonstrate extensive B2B marketing experience.
• Marketing experience within a health and wellness setting would be beneficial but is not a must.
• Proven track record in growth marketing, with experience in both acquisition and retention.
• Excellent experience of marketing automation and channel optimisation.
• Strong analytical skills and experience with tools like HubSpot, Google Analytics, and LinkedIn Campaign Manager.
• Excellent communication and stakeholder management skills.
• Experience in Account‑Based Marketing (ABM) is desired, but not essential.
• All roles require a satisfactory criminal record check.

Benefits & Perks

Balance & Support

• Annual Leave – Starting with 23 days, increasing to 25 after one year, and rising by one day each year up to 28 days (based on contracted hours).
• Company Sick Pay Scheme.
• Enhanced Family Leave.

Learning & Development

• Apprenticeship Schemes.
• Career Development Opportunities.
• Bluecrest Academy for Aspiring Managers.
• Leadership Development Programme.
• 24/7 Learning Library.

Financial & Lifestyle

• Salary exchange pension.
• Employee Charity Sponsorship Scheme.
• Retail and Leisure Discounts.
• Home Office Allowance.
• Sophos @Home Protection.
• Employee Assistance Programme.

Health & Wellbeing

• Discounted Gym Membership.
• Cycle to Work Scheme.
• Four Free Health Assessments per year for yourself, family or friends.
• 50% Off Additional Health Tests.
• Life Insurance.
• After qualifying period & subject to terms and conditions and/or eligibility.

Equal Opportunity & Inclusion

We are committed to fostering an environment where everyone is treated with dignity and equality, regardless of background, identity, or circumstance. Our employment practices are firmly rooted in the principles of diversity, equity, and inclusion, and all employment decisions are based on merit, role requirements and the evolving needs of our organisation. We believe that a diverse workforce brings fresh perspectives, drives innovation, and strengthens our ability to serve our community with compassion and excellence. We celebrate individuality and encourage every team member to bring their whole self to work – because when people feel they truly belong, they do their best work. This commitment is part of our purpose, how we lead, and how we grow together.

Additional Information

• Role exempt from the provisions of Section 4(2) of the Rehabilitation of Offenders Act 1974 (Exceptions) (Amendment) Orders 1975 and 2001. All convictions, cautions, and bind‑overs must be disclosed as part of the application process.
• We kindly ask recruitment agencies not to contact us regarding this vacancy.
• Any personal information provided will be handled in accordance with our Privacy Policy.
• No visa sponsorship available.

How to Apply

If you believe your skills, experience, and enthusiasm could make a real impact here at Bluecrest and you’re looking for a place where you can truly belong, we’d be thrilled to hear from you. Once we’ve reviewed your application, one of our recruitment team members will be in touch for an initial chat. It’s a chance for us to get to know you better and for you to ask any questions you might have about the role, the team, or life at Bluecrest. We’re excited to learn more about you!