Growth Marketing Manager

NLA LIMITED; City Of London; On-site; GBP 40,000 - 45,000; Full time

Job summary

A leading membership organization in London is seeking a Growth Marketing Manager to drive membership acquisition and retention. The role requires strong digital marketing skills and a data-driven approach to managing campaigns across platforms like Google Ads and LinkedIn. You will plan digital campaigns, manage the acquisition funnel, and deliver email journeys to enhance engagement. Join a collaborative team to make a significant impact on membership growth.

Benefits

Collaborative team environment

Impact on membership growth

Work on shaping the built environment

Qualifications

• Proven experience in digital/growth/performance marketing.
• Hands-on experience with Google Ads, LinkedIn Campaign Manager, Meta Ads.
• Strong email marketing skills with a focus on retention.

Responsibilities

• Plan and execute digital campaigns to attract new members.
• Manage the marketing acquisition funnel and support sales.
• Deliver email and digital journeys to boost engagement.

Skills

Digital marketing skills

Hands-on experience with Google Ads

Experience with LinkedIn Campaign Manager

Data-driven approach

Email marketing skills

Tools

HubSpot

Google Ads

Meta Ads

Job description

Growth Marketing Manager

Salary: £40k-45k depending on experience

About NLA

NLA is the membership organisation for the built environment in London. NLA connects architects, developers, planners, engineers, and public-sector leaders to shape better cities through insight, learning, and debate. Our membership spans large organisations, individuals, and small practices – all committed to London’s built environment.

About the Role

We’re looking for a Growth Marketing Manager to join our team and drive membership acquisition and retention. This is a hands‑on, performance‑focused role for someone with strong digital marketing skills and a commercial mindset.

What you’ll do

• Plan and execute digital campaigns to attract new members
• Own the marketing acquisition funnel and support conversion with sales
• Deliver email and digital journeys to boost engagement and retention
• Manage paid campaigns across Google Ads, LinkedIn, Meta
• Track and report on performance metrics including MQLs, conversion rates, and retention

What we’re looking for

• Proven experience in digital/growth/performance marketing
• Hands‑on experience with Google Ads, LinkedIn Campaign Manager, Meta Ads
• Strong email marketing skills (HubSpot experience preferred)
• Data‑driven approach with a focus on acquisition and retention
• Experience in membership or subscription‑based businesses (desirable)

Why join us?

• Shape the future of London’s built environment
• Work with a passionate, collaborative team
• Make a measurable impact on membership growth and engagement

Reports to: Associate Director - Marketing and Communications.

Apply now and help us grow our community!

How to apply

Applications will close at midday on Friday, 16 January.

To apply please follow the link on our recruitment page where you can send your CV and cover letter. Danielle Rowland, Head of Operations. Please note that applications will only be reviewed where cover letters are included.

We reserve the right to close applications early if the right candidate is found, so we encourage you to apply as soon as possible.