Growth Marketing Lead, Global Events & Initiatives

Informa PLC; City of Westminster; On-site; GBP 45,000 - 65,000; Full time

Job summary

A leading global events company is seeking a marketing professional to drive growth across multiple LIONS Events initiatives. This exciting role involves developing high-impact marketing strategies, leading campaigns in emerging verticals, and executing performance analytics. The ideal candidate will have a strong background in customer engagement and community-building. You will collaborate with cross-functional teams to create exceptional marketing experiences while advocating for diversity and inclusion.

Qualifications

• Experience in creating and executing high-impact marketing campaigns.
• Proven track record in customer acquisition and engagement.
• Strong analytical skills and ability to translate data into insights.

Responsibilities

• Expand the successful LIONS Creators initiative through targeted marketing strategies.
• Lead go-to-market strategy for LIONS Sport, launching in 2026.
• Scale the LIONS CEO Summit through strategic marketing initiatives.
• Execute expansion strategies for LIONS B2B Summit.
• Lead performance analytics and reporting across growth initiatives.

Skills

Insight-led campaigns

Data analysis

Market understanding

Strategic marketing

Community-building

Job description

A leading global events company is seeking a marketing professional to drive growth across multiple LIONS Events initiatives. This exciting role involves developing high-impact marketing strategies, leading campaigns in emerging verticals, and executing performance analytics. The ideal candidate will have a strong background in customer engagement and community-building. You will collaborate with cross-functional teams to create exceptional marketing experiences while advocating for diversity and inclusion.