Growth Manager - 12 month FTC

Moonpig; Greater London; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

A leading online gifting company in Greater London is seeking a Growth Marketing Manager on a 12-month FTC. This role involves ownership of growth, demand generation, and brand marketing. You'll develop strategies to drive high-quality pipelines, optimize sales-led demand generation, and lead performance marketing efforts across major platforms. Ideal candidates have 4+ years in B2B growth marketing, experience in startup environments, and strong hands-on skills in analytics and campaign management.

Benefits

Competitive pay & bonuses

Private healthcare

Mental health support

Flexible working

Generous holidays

Career growth opportunities

Qualifications

• 4+ years' experience in B2B growth or demand generation.
• Experience in a high-growth startup environment.
• Strong experience running paid campaigns across major platforms.
• Proficient in HubSpot for automation and reporting.
• Understanding of CRO, web optimisation, and funnel analytics.

Responsibilities

• Build and optimise sales-led demand generation.
• Develop product-led growth journeys.
• Lead performance marketing across major platforms.
• Own analytics and performance tracking.
• Manage day-to-day collaboration with PR agency.

Skills

B2B growth marketing

Demand generation

Performance marketing

SEO

Analytics

Content marketing

Social media strategy

Campaign management

Tools

HubSpot

Google Ads

LinkedIn

Meta

Bing

Canva

Job description

We’re the Moonpig Group – home to Moonpig, Greetz, Red Letter Days and Buyagift – and we’re on a mission to make people feel loved, celebrated and remembered. Whether it’s a card that gets them laughing out loud or a gift that makes their day, we help people stay close, no matter the miles.

We’re proud to be leading the online gifting revolution, with brilliant products, clever tech and a whole lot of heart. Our platform makes it easy to create moments that matter – packed with personal touches and delivered with care.

We’re not just about selling cards or gifts – we’re here to spread joy, spark smiles and make every celebration feel extra special. And with values that guide how we work and support one another, we’ve built a place where people (and ideas) can truly thrive.

If you’re looking to make an impact, bring your spark and be part of something meaningful – we’d love to have you on the team. 🌙🐷

At Moonpig, we’re on a mission to create moments that matter. Moonpig for Business is our newest B2B offering, helping companies build meaningful relationships at scale through personalised cards and gifts that make people feel genuinely valued.

This is one of Moonpig’s highest‑potential growth areas. We’re building a startup within a successful, well‑loved brand and we’re looking for a Growth Marketing Manager on an initial 12‑month FTC to help accelerate our next stage of growth.

This is a hands‑on, high‑impact role with ownership across growth, demand generation, and brand marketing. You’ll build and scale our growth engine across both product‑led (self‑serve) and sales‑led motions, while also shaping how Moonpig for Business shows up in the market through brand, content, and PR. You’ll work closely with the Commercial & Growth Lead and cross‑functional partners, owning channels, experiments, and outcomes in a fast‑moving environment where your work directly drives impact.

If you enjoy ownership, solving problems, and moving quickly from idea to impact, this role is for you.

Key Responsibilities:

• Build and optimise sales‑led demand generation to drive high‑quality pipeline for the commercial team
• Develop product‑led growth journeys including onboarding, self‑serve funnels, activation triggers, and nurture flows
• Own performance marketing across Google Ads, LinkedIn, Meta, and Bing, leading testing roadmaps and scaling high‑performing channels
• Allocate and optimise a monthly performance marketing budget, with lead generation as the primary KPI
• Partner with product to identify friction points, conversion barriers, and opportunities for growth experiments
• Own analytics and performance tracking across both PLG and sales‑led funnels
• Lead organic social strategy and execution for Moonpig for Business
• Own HubSpot end‑to‑end, including automation, workflows, scoring, attribution, dashboards, and reporting
• Build lifecycle and nurture journeys for PLG users and sales‑qualified prospects
• Collaborate closely with sales to improve routing, qualification, and follow‑up
• Own brand and content marketing for Moonpig for Business, supporting case studies, landing pages, blog posts, and campaign messaging
• Manage day‑to‑day collaboration with our external PR agency, coordinating coverage, thought leadership, and brand‑building moments
• Lead website optimisation, including A/B testing, landing page creation, and conversion rate improvements
• Own SEO strategy, including keyword research and on‑page optimisation
• Create simple ad and social creatives using tools like Canva and AI design platforms, collaborating with design on higher‑fidelity assets when needed

About You:

• Ideally 4+ years’ experience in B2B growth, demand generation, performance, or growth marketing
• Worked in a high‑growth startup environment, ideally Seed to Series A, and are comfortable with pace and ambiguity
• Have strong, hands‑on experience running paid campaigns across Google, LinkedIn, Meta, and Bing
• Confident using HubSpot for automation, workflows, reporting, and attribution
• Driven both sales‑led demand generation and product‑led growth initiatives
• Have a solid understanding of CRO, web optimisation, funnel analytics, and SEO
• Run or supported organic social media and content for a B2B brand
• Comfortable creating simple creative assets for ads and social channels
• Highly analytical, data‑driven, and confident owning performance metrics
• Communicate clearly and collaborate well across product, design, PR, and commercial teams
• Enjoy taking ownership, bringing ideas to the table, and making a measurable impact

Hiring Process:

• Stage 1: 15‑30 mins Recruiter call
• Stage 2: 30‑45 mins Interview with the Hiring Manager
• Stage 3: 60 minute small task and final interview with the Hiring team
• Offer! 🎉

What's in it for you?

• 💰 Competitive Pay & Bonuses: Plus, generous pension plans & staff discounts.
• 💆🏽 Wellbeing First: Private healthcare (UK), mental health support & dog‑friendly offices (London & NL).
• 🏖️ Flexible Working & Time Off: Generous holidays, hybrid working (1‑3 days in office, depending on role/team) & up to 20 days of international working.
• 📈 Career Growth: Learning allowances, coaching & development programs.

Explore our full benefits package: here

Our Ways of Working:

We trust you to do what’s right, providing flexibility to balance work and life. We believe in giving you permission to innovate and focus on delivering meaningful results. We understand that effective ways of working are unique to each individual, role, and team, and we’re committed to supporting and discussing your specific needs throughout the interview process and beyond.

Moonpig Group’s Commitment to Equality, Diversity, and Inclusivity:

At Moonpig Group, we’re all about creating a workplace where everyone feels they truly belong. We celebrate what makes each of us unique, whether that’s our background, how we work best, or what matters most to us.

From working parents who need flexible hours to neurodiverse colleagues with specific working styles, we’re here to support our people in ways that work for them. Because when you feel valued and included, you can thrive, and so can we.

We’re proud to have a number of employee‑led groups driving this forward, including our LGBTQ+, Gender Balance, Neurodiversity and EMBRACE (Educating My Self for Better Racial Awareness and Cultural Enrichment) communities, plus our Group‑wide EDI committee. These teams help make sure every voice is heard and every idea has a place.

We know that diversity fuels creativity, innovation and connection, and that’s why we’ll keep pushing for progress. Together, we’re building a culture where everyone feels safe, supported, and free to be their brilliant, authentic selves.

If you have a preferred name, please use it to apply and share your pronouns if you are comfortable to do so 😊 – If you have any reasonable adjustment requests throughout the interview process please let us know on your application or speak to the Recruiter.