Growth Lead: SME Marketing & Demand Gen (Hybrid)

Purple; Manchester; Hybrid; GBP 40,000 - 55,000; Full time

Job summary

A vibrant marketing firm in Manchester seeks an SME Marketing Manager to spearhead their growth strategy. This role involves leading marketing campaigns, optimizing user engagement, and driving acquisition and retention in a fast-paced environment. The ideal candidate has at least 4 years of relevant experience and a strong digital marketing background. Join a values-driven company that fosters diversity, innovation, and growth through a supportive culture.

Benefits

Company bonus - 5% of salary

Hybrid working model

25 days holiday with options to buy extra

Life insurance at 2 x salary

Employee Assistance Programme

Company pension - 4% employer contribution

Qualifications

• Minimum of 4 years experience in SME/B2B/B2C marketing, successful product launches.
• Deep understanding of digital marketing tools.
• Experience using AI-powered tools for marketing.

Responsibilities

• Lead the SME marketing funnel from awareness to retention.
• Drive demand generation and sales pipeline.
• Develop and execute go-to-market strategies.
• Implement strategies to increase user engagement.
• Manage marketing budget effectively.

Skills

Hands-on digital marketing expertise

Strong analytical skills

Exceptional communication skills

Startup mentality

Experience with AI tools

Tools

Google Analytics

Marketing automation software

Social media ad managers

Job description

A vibrant marketing firm in Manchester seeks an SME Marketing Manager to spearhead their growth strategy. This role involves leading marketing campaigns, optimizing user engagement, and driving acquisition and retention in a fast-paced environment. The ideal candidate has at least 4 years of relevant experience and a strong digital marketing background. Join a values-driven company that fosters diversity, innovation, and growth through a supportive culture.