Google Ads and SEO Specialist

Visionary Marketing; Tees Valley; Hybrid; GBP 30,000 - 45,000; Full time

Job summary

A digital marketing agency in the UK is seeking a highly skilled Digital Marketing Specialist to manage and scale client accounts across various sectors. The ideal candidate will have 2-5 years of experience with Google Ads and SEO campaigns, along with strong analytical abilities to optimize performance. Responsibilities include managing budgets, reporting insights, and conducting keyword research. This remote role requires exceptional communication skills and a collaborative mindset, with flexibility to overlap UK working hours.

Qualifications

• 2-5+ years of experience managing Google Ads and SEO campaigns.
• Proficient in using GA4, Tag Manager, Looker Studio, and Ahrefs.
• Strong analytical skills for data interpretation.

Responsibilities

• Build and manage Google Ads campaigns for various clients.
• Conduct keyword research and on-page optimisation.
• Report insights and performance directly to the agency lead.

Skills

Google Ads management

SEO

Data analysis

Communication skills

Budget management

Tools

GA4

Google Tag Manager

Looker Studio

Ahrefs

Job description

We're looking for a highly skilled, detail-oriented Digital Marketing Specialist to help manage and scale multiple client accounts. You'll work directly with the agency lead, supporting both paid and organic growth campaigns across a wide range of budgets and industries.

Responsibilities

• Build, optimise, and manage Google Ads campaigns for e-commerce and B2B clients.
• Manage budgets from 1,000 to 50,000+ per month, optimising for conversions and ROI.
• Write and test high-performing ad copy variations.
• Conduct keyword research, audits, and on-page optimisation.
• Use Ahrefs, Google Search Console, and similar tools to track and improve rankings.
• Support link-building, content planning, and monthly performance reporting.
• Configure and maintain Google Analytics 4 (GA4) tracking.
• Set up and test Google Tag Manager events, conversions, and pixels.
• Build clear Looker Studio dashboards for performance reporting.
• Report directly to the agency lead with clear insights and progress updates.
• Proactively identify new opportunities and improvements.
• Collaborate effectively through Slack, ClickUp, or similar tools.

Requirements

• 2-5+ years experience managing Google Ads and SEO campaigns (agency experience preferred).
• Proficiency with GA4, Tag Manager, Looker Studio, and Ahrefs.
• Strong analytical mindset confident in interpreting data and presenting insights.
• Experience with both e-commerce (Shopify, WooCommerce, etc.) and B2B (MQL-SQL focus).
• Excellent English communication skills (written and spoken).
• Reliable and organised, with strong attention to detail.
• Comfortable working remotely with at least 3-4 hours of UK time zone overlap.
• Familiarity with Framer, Webflow, or other site builders for basic on-page edits.
• Understanding of conversion rate optimisation (CRO) principles.
• Prior work with international clients (UK/US markets).