Golf Sales Manager

Get Golfing CIO; Tadcaster; On-site; GBP 60,000 - 80,000; Full time

Job summary

A charity organization is seeking an experienced Golf and Venue Sales Manager for its Tadcaster Golf Club. The role involves driving revenue through memberships and golf events, building client relationships, and ensuring high-quality customer experience. The successful candidate will have a strong background in sales and a passion for the golf industry. Competitive salary plus bonuses, benefits including free golf and discounts on food and beverage.

Benefits

Competitive salary

Bonus scheme

Pension plans

Training & development

Free golf

50% discount on food and beverage

Staff referral programme

Qualifications

• Proven experience as a Sales Representative.
• Strong awareness and understanding of golf.
• A passion for hospitality and the guest experience.

Responsibilities

• Drive membership sales through new business.
• Manage client relationships to ensure repeat business.
• Generate leads through networking events.

Skills

Sales expertise

Relationship building

Negotiation skills

Leadership ability

Proficiency in Microsoft Office

Tools

CRM software

Job description

Get Golfing CIO, a charity with a mission to make golf more accessible for all, is seeking an experienced Salesperson to join our team at Tadcaster Golf Club as a Golf and Venue Sales Manager.

This is an exciting opportunity to work for a thriving and dynamic organisation which manages and operates 13sites with 7,000 members and over 160,000 visitors each year.

The successful candidate will be part of a £20m revenue company of over 400 people which reinvests profits from its operations into its venues, courses, the development of its people, and importantly, community oriented charitable initiatives local to its sites.

Our model is to maximise revenue through memberships, golf days, events, functions, and F&B. We say that “our courses are for golfers while our clubhouses are for everyone”.

Please see: https://www.getgolfing.org

Role Purpose

Tadcaster Golf Club is a picturesque venue located near Scarthingwell with a unique 18-hole course and recently renovated functions and events suite.

The Golf Sales Manager is responsible for driving revenue and growing the customer base for the golf course. This individual will leverage their sales expertise and in-depth knowledge of both the golf industry to develop strategic sales plans, build strong relationships with clients, and maximize the profitability of all golf offerings. The role involves targeted membership and golf day sales, sponsorship opportunities, identifying new business opportunities, cultivating long-term partnerships, and ensuring exceptional service delivery for all golf guests. The Golf Sales Manager will work closely with the operations team to ensure a seamless experience for customers while consistently meeting and exceeding sales targets.

Key Responsibilities

• Membership Sales: Grow existing membership through new sales of both and inbound and outbound sales work, annual target of new sales based on historic performance and in year budget

• Golf Day Sales: Sales of golf days to achieve quarterly and annual targets of golf days, these targets.
• Client Relationship Management: Build and nurture relationships with corporate clients, individuals, event planners, and local businesses to ensure repeat business and referrals.

• Lead Generation & Networking: Actively generate leads through direct outreach, networking events, and partnerships, with a focus on both individual and corporate clients.
• Sales Reporting: Monitor sales performance, track bookings, and provide regular reports to senior management on revenue generation, client satisfaction, and market trends.

• Customer Experience: Oversee the customer journey from initial inquiry through to event execution, ensuring the highest standards of service are always maintained.

• Working within the Team: Collaborate with the GM to ensure the operations of golf at the venue are to the highest standard and sales opportunity is maximised.

• Embody Get Golfing’s ethos and approach of inclusivity, sustainability, and community

Knowledge

• Proven experience as a Sales Representative.

• Proven experience in revenue generation, event sales and achieving secondary sales

• Strong awareness and understanding for golf and ideally, golf course management.

• Apassion for hospitality, the guest experience and growing a business

Skills

• Strong leadership with a track record of successfully managing and motivating sales and teams to deliver quality standards and achieve ambitious budgets

• Strong business acumen and financial management skills, particularly P&Ls

• Competence to influence site performance through effective P&L management

• Excellent negotiation and interpersonal skills

• An acute eye for detail with strong communication and organisational skills

• Ability to support, train and motivate colleagues, and drive accountability

• Proficiency in Microsoft Office and CRM software and reports/reporting

• Strong evidence-based decision-making ability to manage team and grow revenues

Approach

• Proactive and results-oriented, with the ability to think strategically and act decisively

• Ability to work independently and make effective decisions

• Flexible schedule, ability to work evenings, weekends and bank holidays as needed

• A passion for sales, people, and the ability to build and maintain relationships

• A strong work ethic and understanding of the demands of venue management.

• The ability to manage time effectively and to prioritise actions

• Strong ability to convey important messages, often through effective story telling

• Salary plus a competitive bonus scheme based on membership sales (5%) and achieving Golf Day budgets (20%)
• Pension Plans
• Training & Development
• Free Golf
• 50% discount on food and beverage
• Staff referral programme