Global Social Media & Influencer Marketing Lead

Stopgap Way; Richmond; On-site; GBP 55,000 - 65,000; Full time

Job summary

A leading marketing firm in the UK is seeking a Global Social Media & Influencer Marketing Lead to drive strategies for luxury consumer products. You will define and execute innovative influencer campaigns, manage budgets, and enhance brand engagement across platforms. Ideal candidates will have a strong background in luxury marketing, proven social media expertise, and the ability to build relationships with key influencers. This permanent role offers a unique opportunity to shape the digital voice of a luxury brand.

Qualifications

• Proven track record in global social media and influencer marketing.
• Experienced in Luxury, Fashion, or Luxury Travel, understanding premium audiences.
• Confident relationship-builder, able to engage influencers and stakeholders.

Responsibilities

• Define and lead a global social media strategy across key platforms.
• Own and lead the global influencer marketing strategy.
• Develop best-in-class influencer campaigns aligned with brand objectives.
• Identify and nurture relationships with authentic influencers.
• Oversee influencer campaign budgets and drive creative innovation.

Skills

Global social media strategy

Influencer marketing

Creative innovation

Relationship-building

Luxury market understanding

Job description

Global Social Media & Influencer Marketing Lead – Luxury Consumer Products

Salary: £55,000 - £65,000 per annum Location: Greater London, Central London Job Type: Permanent

Are you a visionary digital leader with a passion for luxury and a talent for shaping culture? We’re searching for a Global Social Media & Influencer Marketing Lead to define the future of our brand across key platforms and international markets. Reporting to the Director, Integrated Marketing, you will be the driving force behind a global social and influencer strategy—blending strategic leadership with hands‑on execution to deliver measurable impact on engagement, awareness, and sales.

What You’ll Do

• Define and lead a global social media strategy across Instagram, Facebook, YouTube, and X, ensuring alignment with brand objectives and growth ambitions.
• Own and lead the global influencer marketing strategy
• Develop and execute best‑in‑class influencer campaigns
• Identify, contact, and nurture relationships with influencers who authentically align with the brand vision, values, and luxury positioning.
• Oversee influencer campaign budgets
• Drive creative innovation, introducing fresh formats, new content approaches, and emerging platform opportunities to enhance reach and engagement.
• Partner closely with regional teams, ensuring the global strategy is consistently executed while empowering local adaptation and excellence.
• Use insights and analytics to measure impact, refining strategies to continually improve performance across channels.

Who You Are

• A strategic, social‑first leader with a proven track record in global social media and influencer marketing.
• Experienced in Luxury, Fashion, or Luxury Travel, with deep understanding of premium audiences and elevated storytelling.
• A confident relationship‑builder, able to engage influencers, align stakeholders, and collaborate across regions.
• Both visionary and hands‑on, capable of crafting strategy while flawlessly executing campaigns.
• A trend champion with a pulse on digital culture, emerging talent, and evolving consumer behaviours.

This is a rare opportunity to shape the global digital voice of a luxury brand—leading bold campaigns, influencing culture, and driving meaningful business impact. You’ll work at the intersection of creativity, strategy, and innovation, helping to define what luxury looks like for a new generation.

This is a perm role—however, if you are a freelancer and available immediately please apply as the business is looking for immediate support while recruiting for the perm position.

If you're ready to elevate a global brand and bring your digital vision to life, please apply today!

Please only apply for this role if you are eligible to work in the UK.