Global Senior Social Media Lead - Sports & Gaming

Betway Group; City Of London; On-site; GBP 50,000 - 70,000; Full time

Job summary

A leading digital gaming company in London is seeking a Senior Social Media Manager to drive brand engagement and customer acquisition. This role involves managing social media strategy, creating compelling content, and working closely with global ambassadors. The ideal candidate should have 5+ years of experience in social media management, a strong understanding of sports culture, and excellent communication skills. A degree in marketing or a related field is preferred. The company offers a supportive environment for personal and professional growth.

Benefits

Comprehensive learning and development programs

Vitality Health Care

Life Assurance & Income Protection

Qualifications

• 5+ years experience in Social Media Management.
• Experience conceptualising content ideas and briefing creatives.
• Strong verbal and written communication skills.

Responsibilities

• Strategic leadership across all social media platforms.
• Implement the global social media strategy.
• Align content and campaigns with broader marketing goals.

Skills

Proven success managing social media

Deep understanding of sports culture

Data-driven mindset

Strong copywriting and storytelling

Proficiency in social media management tools

Collaboration in cross-functional teams

Education

Degree in marketing or related online qualification

Tools

Social media management tools

Job description

A leading digital gaming company in London is seeking a Senior Social Media Manager to drive brand engagement and customer acquisition. This role involves managing social media strategy, creating compelling content, and working closely with global ambassadors. The ideal candidate should have 5+ years of experience in social media management, a strong understanding of sports culture, and excellent communication skills. A degree in marketing or a related field is preferred. The company offers a supportive environment for personal and professional growth.