Global Performance Marketing Director

CENTRIC SOFTWARE; Remote; GBP 70,000 - 90,000; Full time

Job summary

A leading enterprise software company seeks a Global Partner Marketing Manager to drive the worldwide marketing partner strategy. This remote position requires 7+ years in Performance Marketing and proven experience in B2B SaaS. Key responsibilities include defining the global Performance Marketing strategy, managing regional leads, and overseeing the Paid Media budget. The ideal candidate must possess strong leadership skills and deep knowledge of Paid Media platforms, with a track record of driving digital growth globally.

Qualifications

• 7+ years in Performance Marketing, with 4+ years leading cross-regional teams.
• Experience in B2B SaaS, PLG, or multi-market demand generation.
• Proven track record driving pipeline and revenue growth via digital channels globally.

Responsibilities

• Define the global Performance Marketing strategy across Paid Media channels.
• Manage a team of regional Performance Marketing leads.
• Own the global Paid Media budget and allocate resources strategically.
• Track and analyze performance metrics to demonstrate the value of Paid Media.

Skills

Performance Marketing

B2B SaaS

Cross-regional team leadership

Paid Media platforms

Marketing Analytics

Cross-cultural communication

Tools

Google Ads

LinkedIn

Meta

Marketing Automation tools

Job description

Centric Software, a Silicon‑Valley based enterprise software company in the FMCG space, is looking for a Global Partner Marketing Manager to lead the worldwide marketing partner strategy.

Want to join a world‑leading company providing product concept‑to‑commercialization solutions across Fashion, Retail, Grocery, Food & Beverages, and Cosmetics — empowering some of the world’s biggest brands, retailers, and producers with advanced PLM, Planning, Pricing, Market Intelligence, and PXM solutions?

We’re hiring a strategic, data‑driven Global Performance Marketing Director to lead and unify digital acquisition efforts across APAC, North America, and EMEA. This role is responsible for setting the global Performance Marketing vision, ensuring cross‑regional consistency, and driving scalable, high‑impact growth programs across Paid Media channels. You’ll oversee a team of performance marketers, acting as a Centre of Excellence for strategy, testing, budgeting, measurement, and enablement ensuring each region consistently executes with agility and alignment to strategic and commercial business goals.

This position reports to the Global VP, Digital Marketing

It’s a 100% remote working position,

Do not wait any longer… Take your career in a new direction in the heart of a growing company and team — Apply!

Responsibilities

• Define the global Performance Marketing strategy across Paid Search, Paid Social, Programmatic/Display, Video, and Native platforms.
• Effectively manage a team of regional Performance Marketing leads across APAC, NAM, and EMEA to consistently translate global strategy into local execution.
• Lead regular alignment sessions to drive collaboration, share learnings, and ensure campaigns reflect regional nuance without compromising global cohesion.
• Own the global Paid Media budget and allocate available resources strategically across regions and funnels based on strategic and commercial business priorities.
• Standardize global reporting frameworks, UTM taxonomy, campaign naming conventions, and test methodologies to ensure transparency across channels.
• Establish effective communication cadences and build strong relationships with regional peers to ensure alignment and collaboration across the global/local matrix.
• Serve as the internal owner of Performance Marketing tools and platforms (Google Ads, LinkedIn, Meta, DV360, etc.) and manage relationships with global vendors or agencies.
• Define and oversee a global experimentation roadmap by channel, including campaign types, creative testing, audience segmentation and bidding strategies.
• Track and analyze performance metrics such as CAC, ROAS, CPL, pipeline velocity, and attribution insights across regions to demonstrate the value of Paid Media.
• Identify high‑performing tactics and coordinate scaled rollout across markets.
• Collaborate with product marketing, content, brand & communications, sales, and sales operations to drive cross‑channel cohesion and maximise performance output.
• Act as a strategic advisor to regional marketing leaders to ensure Performance Marketing aligns with objectives and has a compelling narrative for future investment.
• Contribute to go‑to‑market planning for global product launches and campaigns.

Requirements

Must‑Haves

• 7+ years in Performance Marketing, with 4+ years leading cross‑regional teams.
• Experience in B2B SaaS, PLG, or multi‑market demand generation.
• Experience managing complex organizational structures and relationships.
• Proven track record driving pipeline and revenue growth via digital channels globally.
• Deep knowledge of Paid Media platforms (Google Ads, LinkedIn, Meta, Programmatic, DSPs), Marketing Analytics tools, and MarTech stacks.
• Strong cross‑cultural communication skills and ability to manage global collaboration.

Nice‑to‑Haves

• Familiar with regional channels, e.g. Line Ads (Japan), Weibo (China), Naver (Korea).
• Experience in Marketing Automation tools (e.g., Marketo) & CRMs (e.g. Salesforce).

Be ready to join an exciting international team and support our continued growth!

Centric Software provides equal employment opportunities to all qualified applicants without regard to race, sex, sexual orientation, gender identity, national origin, color, age, religion, protected veteran or disability status or genetic information.