Global Paid Search Specialist – Adobe Enterprise

Adobe Systems GmbH; Reading; On-site; GBP 35,000 - 55,000; Full time

Job summary

A leading digital marketing firm in the UK is seeking a Paid Search Specialist to manage and optimise Google Ads campaigns. This role requires proven B2B digital marketing experience and skills in data analysis and campaign management. The ideal candidate should have a strong understanding of paid search fundamentals, excellent communication skills, and a proactive approach to work. Join a collaborative environment committed to innovation and results.

Benefits

High-growth environment

Collaborative marketing team

Opportunity for impact on initiatives

Qualifications

• Proven experience managing Google Ads at scale.
• Strong understanding of paid search fundamentals.
• Excellent communication and collaboration skills.

Responsibilities

• Plan, implement, and optimise global Google Ads campaigns.
• Analyse paid search data to identify trends.
• Manage day-to-day operations of Google accounts.

Skills

B2B digital marketing experience

Managing Google Ads

Analytical skills

Communication skills

Tools

Google Ad Editor

Adobe Analytics

Job description

Our Company

Adobe’s business solutions are purpose-built for Enterprise organisations to create unified customer experiences - supercharged by AI, real-time insights, and seamless content creation and management tools - so our customers can deliver true personalisation at scale. Business runs on Adobe.

The Opportunity:

From the moment you wake up in the morning until you go to bed at night consider the media you consume, the adverts you see, the apps you use, the websites you browse and almost all of the shopping you do online throughout the day. Chances are that every single one of those interactions, every single one of those experiences, was touched by an Adobe product.

As we expand our global Adobe Enterprise remit, we are looking for a hands-on, data-driven Paid Search Specialist to join our Digital Demand Marketing team. Ideal for those flourishing in fast-paced settings, passionate about performance marketing, and eager to achieve results through daily campaign management. The ideal candidate will demonstrate strong analytical skills, be methodical, and confidently handle reporting and data analysis to uncover insights and identify quick wins to drive strong performance.

What You’ll Do

• Plan, implement, and optimise global Google Ads campaigns (both brand and non-brand) to support Adobe Enterprise objectives.
• Collaborate closely with the Global Paid Search Lead to align strategy, share insights, and ensure consistent execution across regions.
• Apply methodical thinking to analyse paid search data, identify trends, and implement detailed optimisations that improve campaign performance and maximise return on investment.
• Own the day-to-day management of Google accounts, including keyword research, ad copy testing, bid strategy, and budget pacing.
• Independently download and analyse campaign reports to identify actionable insights and quick wins, to improve paid search performance and drive measurable results.
• Partner with analysts to ensure accurate tracking and attribution.
• Partner with SEO team to ensure an aligned Paid and Organic Search Engine Marketing Strategy
• Ensure proactive flagging of issues and recommendations for optimisations to leadership
• Stay up to date with industry trends and platform updates to continuously improve campaign performance.
• Support global campaign rollouts and localisation efforts in collaboration with regional marketing teams.

What You’ll Need to Succeed

• Proven B2B digital marketing experience, preferably in enterprise software, SaaS, or technology industries.
• Proven experience managing Google Ads at scale.
• Strong understanding of paid search fundamentals, including keyword strategy, match types, bidding models, and audience targeting.
• Technical operational proficiency in campaign setup, tracking implementation (e.g., UTM parameters, conversion tracking), and troubleshooting.
• Hands-on experience with campaign optimisation and performance reporting (Google Ad Editor is a requirement, Adobe Analytics experience ideal).
• Excellent communication and collaboration skills, with the ability to work cross-functionally in a global organisation.
• Analytical skills with a data-driven approach to campaign optimisation.
• Proactive, flexible, and hard-working approach to work.
• High level of accuracy and attention to detail.
• Well-organised, able to prioritise tasks and manage time effectively.
• Creative thinking and a passion for innovation and testing.
• Experience working in or with enterprise-level marketing teams is a plus.

Why Join Adobe?

• Be part of a high-growth B2B enterprise software company crafting the future of digital marketing.
• Work in a fast-paced, innovative, and collaborative marketing environment.
• Work on critical initiatives with high visibility and impact.

Adobe is an equal opportunity employer. We hire talented individuals, regardless of gender, race or colour, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, or veteran status. We know that when our employees feel appreciated and included, they can be more creative, innovative and successful. This is what it means to be Adobe For All.

Adobe is proud to be an equal employment opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Learn more.

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