Global Media & Digital Planning Lead

Karo Group, Inc.; Maidenhead; On-site; GBP 60,000 - 80,000; Full time

Job summary

A dynamic personal-care retail company in Maidenhead is seeking an Integrated Planning Lead to spearhead their media and digital marketing initiatives. In this pivotal role, you will oversee the planning and execution of campaigns, collaborating with teams across multiple markets. Ideal candidates have experience in FMCG or retail and a proven track record in media planning and digital marketing strategies. The role offers international exposure and substantial growth opportunities within an agile environment.

Benefits

Competitive salary

Flexible schedule

Growth opportunities

Positive work environment

Qualifications

• Experience in FMCG, retail, healthcare, or other fast-paced, consumer-facing industries.
• Proven track record in media planning, digital marketing strategy, or integrated campaign management.
• Strong understanding of paid media channels and how they work together.
• Excellent stakeholder management and communication skills.
• Analytical mindset to translate performance data into action.
• Comfortable navigating ambiguity in a high-growth company.

Responsibilities

• Own and drive end-to-end planning of paid media and digital marketing campaigns.
• Partner with brand teams to align media strategies with commercial priorities.
• Collaborate with external agencies and internal stakeholders for cross-channel campaigns.
• Ensure consumer-centric media approach through audience insights.
• Track KPIs and develop data-informed recommendations for campaign performance.
• Foster a test-and-learn culture.

Job description

A dynamic personal-care retail company in Maidenhead is seeking an Integrated Planning Lead to spearhead their media and digital marketing initiatives. In this pivotal role, you will oversee the planning and execution of campaigns, collaborating with teams across multiple markets. Ideal candidates have experience in FMCG or retail and a proven track record in media planning and digital marketing strategies. The role offers international exposure and substantial growth opportunities within an agile environment.