Global Lifecycle Marketing Lead - Email Automation B2B SaaS

Kolsquare | B Corp; Remote; GBP 50,000 - 70,000; Full time

Job summary

A leading influencer marketing firm seeks a Lifecycle Marketing Manager to drive email strategy and performance. This role involves planning and optimizing email campaigns for audience engagement and retention. The ideal candidate has 4–6 years of experience in email marketing within a B2B SaaS environment and is proficient with HubSpot. The position offers flexibility in work location, aligning with a mission to positively impact the world through innovative marketing strategies.

Benefits

Full remote work flexibility

Continuous training opportunities

Team-building events

Qualifications

• 4–6 years of experience in Growth, CRM, or Lifecycle marketing role.
• Proven expertise in HubSpot workflows, segmentation, reporting.
• Strong background in copywriting and audience personalization.
• Detail-oriented and organized, managing multiple workflows.

Responsibilities

• Plan, execute, and optimize email marketing initiatives.
• Own global email strategy and performance.
• Deliver timely and relevant campaigns across different segments.

Skills

Email marketing

Copywriting

Audience personalization

A/B testing

Campaign performance analysis

Tools

HubSpot Marketing Hub

Job description

A leading influencer marketing firm seeks a Lifecycle Marketing Manager to drive email strategy and performance. This role involves planning and optimizing email campaigns for audience engagement and retention. The ideal candidate has 4–6 years of experience in email marketing within a B2B SaaS environment and is proficient with HubSpot. The position offers flexibility in work location, aligning with a mission to positively impact the world through innovative marketing strategies.