Global Head of Marketing Technology

Herbert Smith Freehills; Greater London; Hybrid; GBP 100,000 - 130,000; Full time

Job summary

A prominent international law firm is seeking a Global Head of Marketing Technology to drive the transformation and optimization of client and marketing systems. The ideal candidate will have over 10 years of experience in managing marketing technology platforms and a strong grasp of AI applications in business development. This role involves strategic vision creation, team leadership, and ensuring data governance across the firm. This is an exciting opportunity to influence client engagement strategies and elevate marketing operations significantly.

Benefits

Comprehensive benefits

Inclusive work culture

Professional development opportunities

Qualifications

• 10+ years experience managing marketing technology platforms.
• Proven track record in leading system transformation projects, including AI integration.
• Strong project management skills with experience in user engagement.

Responsibilities

• Develop and lead the strategic vision for client and marketing systems.
• Champion the use of AI to transform business development tasks.
• Lead, mentor, and develop a high-performing team.

Skills

Strategic and Technical Leadership

Data and Analytics

Team Leadership

Systems and Product Management

Stakeholder Engagement

Project and Change Management

Vendor and Procurement Collaboration

Education

Tertiary qualifications in Information Systems, Information Technology, or related field

Professional certifications in Dynamics 365 or other CRM certifications

An MBA or Master’s in a related field

Tools

Salesforce Marketing Cloud

Dynamics365

Marketo

Google Analytics

Job description

JOB DESCRIPTION

At Herbert Smith Freehills Kramer, our ambition is to help you achieve your goals.

Exceptional client service and the pursuit of excellence are at our core. We invest in and care about our client relationships, which is why many are incredibly longstanding. And we enjoy breaking new ground, as we have for over 100 years.

We are where you need us to be. We are in the world's largest markets, key financial centres and major growth hubs. Our international footprint is extensive and committed.

We are at our best tackling complexity and navigating change. We work alongside you on demanding contentious matters, exacting regulatory work and complex public and private market transactions. We are recognised as leading in these areas.

We are immersed in the sectors and challenges that impact you. We are recognised as standing apart in energy, ESG, infrastructure and resources. And we're focused on areas of growth that affect every business across the world, including technology and digitalisation.

All of this is achieved by supporting the growth of our people, who help us deliver on our ambition - which is to help you achieve yours.

Your goals. Our ambition.

The Opportunity

Position Summary

The Global Head of Marketing Technology is a strategic and operational leader responsible for driving the transformation, adoption, and optimisation of client and marketing systems across the firm. This role combines deep technical expertise with a strong understanding of business development, data governance, and emerging technologies—particularly AI—to enhance client engagement, streamline marketing operations, and deliver actionable insights.

The Global Head of Marketing Technology will be integral to delivering an exceptional experience for our clients and positioning the firm as a global legal powerhouse.

Primary responsibilities :

Clients & Markets Systems Strategy

Develop and lead the strategic vision for C&MS (CRM, marketing platform, credentials / pitch / client listening databases), integrating AI and emerging technologies to transform business development and marketing processes.

Create and maintain a roadmap for system evolution aligned with business needs.

Continuously assess system fitness for purpose through horizon scanning, benchmarking, and stakeholder engagement.

AI Transformation for BD

Champion the use of AI to transform BD tasks and workflows.

Maintain deep expertise in available HSF Kramer AI tools, services and platforms, identifying impactful use cases and promoting adoption across BD teams.

Inspire and enable teams to embrace AI-driven ways of working.

Data Strategy and Governance

Set the data strategy for C&MS, ensuring clarity on sources of truth and identifying additional data needs.

Collaborate with IT and other system owners to establish and maintain a best-practice governance framework.

Implement a robust data maintenance and quality assurance plan.

Centre of Excellence (CoE)

Establish and lead a virtual CoE for the operational management of C&MS.

Ensure high standards of data quality, system performance, and service delivery.

Team Leadership

Lead, mentor, and develop a high-performing team responsible for the management and optimisation of C&MS

Foster a collaborative, inclusive, and innovative team culture.

Set clear goals, provide regular feedback, and support professional development.

Adoption and Engagement

Drive system adoption and user proficiency across the firm.

Identify opportunities to save time and create value through improved system usage, training and engagement initiatives.

Reporting and Analytics

Lead the development of reporting and analytics capabilities within C&MS.

Deliver actionable insights that enhance client engagement, campaign effectiveness and strategic decision-making.

Product Management

Oversee the full lifecycle of C&MS products, including selection, implementation, integration and optimisation.

Manage vendor relationships and contracts in partnership with Procurement, ensuring systems meet business needs and service levels.

Collaboration with IT

Act as the primary liaison between IT and Business Development.

Ensure seamless communication and alignment on system upgrades, integrations, troubleshooting and security.

WHS Obligations

Comply with WHS obligations and responsibilities in accordance with the requirements for this role and, for leaders at any level, this includes adequately supervising and supporting team members to promote a safe and respectful workplace.

Key Performance Indicators :

Strategy : Delivery of a 12–24 month roadmap aligned with business priorities within 6 months

AI Transformation : Examples of AI use cases developed; time saved / productivity increased

Data Governance : Data quality score (% of clean, complete, accurate records)

CoE : SLA compliance rate; user satisfaction scores

Adoption and Engagement : system usage rates across teams; training completion rates; user proficiency

Reporting and Analytics : increase in usage rates of reports / dashboards; % of stakeholders using insights in decision‑making

Product Management : vendor performance scorecards; contract renewal efficiency; budgets met

Collaboration with IT : number of successful integrations or upgrades; stakeholder feedback on collaboration effectiveness

Qualifications, skills, and experience

Essential qualifications

Tertiary qualifications in Information Systems, Information Technology, Data Analytics, Business Intelligence combined with a focus on business or marketing

10+ years experience managing marketing technology platforms (eg Salesforce Marketing Cloud, Dynamics365, InterAction, Vuture, Marketo, Google Analytics, Quoros docs, Foundation, Intapp Intake, Expert)

Professional certifications in Dynamics 365 or other CRM certifications, Google Analytics, Project Management, Data Governance of Data Management

Highly desirable qualifications

An MBA or Master’s in a related field

Strong project management and stakeholder management skills

Ability to translate technical information for non-technical users

Skills

Strategic and Technical Leadership : ability to develop and execute a long‑term vision for marketing and client systems; strong understanding of AI tools and their application in business development and marketing.

Data and Analytics : expertise in data governance, quality assurance and reporting frameworks; ability to translate data into actionable insights for business decision‑making.

Team leadership : experience in building and leading a CoE or similar operational function; ability to motivate, develop and manage high‑performing teams.

Systems and Product Management : skilled in system selection, implementation, integration and optimisation; experience managing system upgrades, troubleshooting and compliance in partnership with IT.

Stakeholder Engagement : excellent communication and collaboration skills across technical and non‑technical teams; ability to influence and inspire adoption of new technologies and processes.

Project and Change Management : strong project management skills with experience in change leadership and user engagement; ability to manage multiple priorities and deliver outcomes in a complex, global environment.

Vendor and Procurement Collaboration : skilled in managing relationships with technology vendors and service providers; experience working with procurement teams to negotiate contracts and ensure service levels.

Experience

Proven track record in leading system transformation projects, including AI integration and data strategy.

Experience in vendor management, contract negotiation and product lifecycle ownership.

Experience working in the legal industry or other professional services environment is desirable.

Success Factors

Bringing my Best

Is seen as a custodian of culture for the department and the firm

Brings vision and expertise to progress complex projects and manage broad ranging priorities

Strategically influences stakeholders on issues of importance

Creating Great Results

Leverages data, knowledge of the firm and deep relationships to influence stakeholders

Leads team to deliver valuable support and commercial advice to stakeholders

Effectively engages stakeholders across business services to leverage expertise and build shared ownership of change

Supporting and Developing others

Aligns team capability and resourcing to deliver on strategy and create value for the firm

Keeps team feeling motivated and supported through challenging projects and work levels

Makes a significant contribution to the development of team capability across the department

Enhancing the firm

Plays a substantial role in shaping and implementing strategy

Delivers projects and initiatives that add value to the business and create sustainable change

Looks to the future and considers how they can help the firm to adapt

Identifies and manages risk to ensure the best outcomes are realised

Team

Business Development

Working Pattern

Full time

Location

Brisbane, London, Melbourne, Perth, Sydney

Contract type

Permanent Contract

Diversity & Inclusion

We are committed to attracting people from all backgrounds and creating a respectful and inclusive culture where everyone thrives. We see this as essential to our success, including our ability to innovate and achieve sustained high performance. This is a key part of our Values—Human, Bold, and Outstanding.