Global Head of Marketing

Lexis Nexis; City Of London; On-site; GBP 80,000 - 100,000; Full time

Job summary

A global information analytics company seeks a Head of Global Marketing to lead their marketing team. The role involves strategic storytelling, integrated campaign leadership, and cross-functional collaboration to drive customer engagement and brand loyalty. Ideal candidates will have a strong background in data-driven marketing and experience in the technology sector.

Qualifications

• Proven ability to craft integrated marketing strategies.
• Exceptional skills in value-based messaging.
• Experience facilitating cross-functional team alignment.

Responsibilities

• Shape narratives that convey brand purpose and product benefits.
• Guide multi-channel campaigns to drive customer engagement.
• Partner with teams to ensure messaging reflects market needs.
• Inspire and mentor a diverse team of marketing specialists.
• Build robust operations for efficient, personalized campaigns.
• Champion data-driven decision making to inform strategy.
• Drive initiatives that deepen customer engagement and loyalty.

Skills

Strategic Vision

Storytelling Expertise

Cross-Functional Leadership

Data Fluency

People Leadership

Innovation Mindset

Tools

CRM tools

Marketing analytics

Job description

About the Business

At ICIS, our mission is to shape the world by connecting markets to optimise the world's resources. We help companies make strategic, sustainable decisions by bringing transparency to markets across the world. We create a comprehensive view of commodity markets, providing companies with the data and intelligence to successfully navigate across global value chains every day. Our customers benefit from instant access to price assessments, market reports and forecasts, a dedicated news channel and supply and demand data. You can learn more about ICIS at the link: https://www.icis.com/explore

About our Team

Our Marketing team is a collective of industry, creative, and content experts. United by a passion for strategic storytelling, we craft compelling campaigns that showcase our brand, products, and expertise. We work closely with Sales, Product, and Strategy to understand customer needs, respond to market trends, and align messaging with product innovation and commercial objectives. Through this approach, we enhance customer engagement, foster long-term relationships, and support sustainable business growth.

About the Role

We are looking for an inspiring, strategic leader to lead our Global Marketing team. As the Head of Global Marketing, you will foster a culture of creative storytelling, insightful data use, and cross-functional teamwork. Your leadership will empower our people to create innovative, customer-focused campaigns that support sales goals and product strategies, boosting our brand’s relevance and influence in the marketplace. This is a key role for a forward-thinking marketer who is skilled at connecting brand storytelling with business growth, using data to identify opportunities, and building high-performing, collaborative teams.

Responsibilities

• Strategic Storytelling & Brand Positioning: Shape and oversee the development of powerful, value-driven narratives that convey our brand purpose, product benefits, and market expertise across all channels and touchpoints.
• Integrated Campaign Leadership: Guide the creation and execution of multi-channel campaigns that drive customer engagement, support sales objectives, and showcase product innovation.
• Customer & Market Alignment: Partner closely with Sales, Product, and Strategy teams to ensure messaging reflects customer needs, market dynamics, and commercial priorities.
• Team Enablement & Empowerment: Inspire, mentor, and develop a diverse team of marketing, creative, and content specialists. Foster a collaborative, data-informed culture that encourages innovation and inclusivity.
• Operational Excellence: Build robust marketing operations to enable efficient, personalised, and scalable campaigns. Leverage automation, analytics, and CRM tools to optimise performance and accountability.
• Data-Driven Decision Making: Champion the use of customer insights and market intelligence to inform strategy, refine messaging, and respond rapidly to emerging opportunities.
• Growth & Relationship Building: Drive initiatives that deepen customer engagement, strengthen brand loyalty, and unlock sustainable growth.

Requirements

• Strategic Vision: Proven ability to craft and deliver integrated marketing strategies that drive business growth and brand impact.
• Storytelling Expertise: Exceptional skills in creating value-based messaging and strategic storytelling, particularly in B2B or technology-led environments.
• Cross-Functional Leadership: Experience building bridges across Sales, Product, and Marketing to align goals and deliver measurable results.
• Data Fluency: Strong command of marketing analytics, automation, and CRM tools. Adept at using data to guide decision-making and optimise outcomes.
• People Leadership: Demonstrated success in leading and empowering decentralised, multidisciplinary teams. Committed to diversity, inclusion, and continuous development.
• Innovation Mindset: Comfortable navigating change, embracing new technology (including AI and digital personalisation), and inspiring teams through transformation.
• Industry Experience: Background in software, data, or technology sectors preferred; B2C experience is also valued.

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