Global Customer Marketing Architect

Burberry; Greater London; On-site; GBP 70,000 - 90,000; Full time

Job summary

A luxury fashion brand is seeking a Global Customer Marketing Manager to drive customer engagement through strategic planning and content management. The ideal candidate will have a strong background in customer and digital marketing, a deep understanding of CRM, and the ability to optimize performance across various channels. Responsibilities include overseeing customer outreach strategies, managing teams, and collaborating with cross-functional partners to ensure effective communication and campaign success.

Qualifications

• Solid customer marketing or digital marketing background, ideally within a fashion or luxury environment.
• Experience managing complex calendars with multiple stakeholders.
• Excellent communication and problem-solving skills.

Responsibilities

• Own global planning for all customer outreach via email and messaging.
• Drive targeting and segmentation strategy for outreach programs.
• Oversee email and customer activities focusing on performance optimization.
• Manage content strategy for Customer Marketing.

Skills

Customer marketing background

Digital marketing knowledge

Data interpretation

CRM understanding

Communication skills

Attention to detail

Job description

A luxury fashion brand is seeking a Global Customer Marketing Manager to drive customer engagement through strategic planning and content management. The ideal candidate will have a strong background in customer and digital marketing, a deep understanding of CRM, and the ability to optimize performance across various channels. Responsibilities include overseeing customer outreach strategies, managing teams, and collaborating with cross-functional partners to ensure effective communication and campaign success.