General Sales Manager -Strategic Business Development

Michael Page (UK); Knutsford; On-site; GBP 100,000 - 110,000; Full time

Job summary

A well-established organization in the industrial sector is seeking a General Sales Manager to lead business development in hydrogen applications. The role involves strategic initiatives to secure high-value projects and develop partnerships internationally. The ideal candidate will possess a mechanical engineering degree and an entrepreneurial mindset with proven experience in high-value capital equipment sales. The position offers a competitive salary of £100,000 to £110,000 and significant growth potential within the company.

Benefits

Competitive salary

Additional benefits

Qualifications

• Experience in high-value capital equipment and system integration.
• Ability to make strategic business decisions independently.
• Comfortable working with senior stakeholders.

Responsibilities

• Lead strategic business development initiatives.
• Identify partnerships in hydrogen technologies.
• Target new customer groups internationally.
• Build future divisional capabilities.
• Establish the foundation for a larger team.

Skills

Entrepreneurial mindset

Mechanical engineering background

Understanding of hydrogen applications

Business development experience

Stakeholder engagement

Education

Degree in Mechanical Engineering

Job description

• Opportunity to lead and shape the sales function.
• New and exciting market in hydrogen applications

About Our Client

This role is with a well-established organisation in the industrial/manufacturing sector. The company is a medium-sized enterprise that focuses on delivering high‑quality mechanical solutions, products and services to its clients.

Job Description

This stand‑alone General Sales Manager role is a senior strategic sales appointment and will suit an entrepreneurial leader who can work autonomously whilst shaping long‑term growth. The focus is on identifying and securing medium‑to‑long‑term opportunities within mechanical engineering markets, particularly those involved in hydrogen‑based vehicle applications. While much of the division's success to date has been in the off‑highway sector, the wider scope for innovation is significant.

Role Overview

• Lead strategic business development initiatives to secure high‑value capital projects
• Identify and cultivate partnerships within hydrogen technologies, vehicle systems and engineering integration markets
• Target new customer groups internationally, with freedom to define the growth path
• Leverage existing success to build out future divisional capabilities
• Play a central role in establishing the foundation for a larger team – with the expectation this position will evolve rapidly into a senior leadership role

The Successful Applicant

A successful General Sales Manager – Sales should have:

• Mechanical engineering background – degree qualified
• Good understanding of hydrogen applications, ideally linked to vehicle or mobile machinery environments is preferred but not essential. Oil & Gas experience will also be an advantage.
• Proven track record in developing new business within high‑value, capital equipment, system integration or complex subsystems
• Entrepreneurial mindset with the ability to work independently and make commercial decisions with strategic foresight
• Background in O&G, fluid control, rotating equipment, hydraulics, compressors or motors would be an advantage.
• Comfortable engaging at senior stakeholder level to establish long‑term partnerships

What's on Offer

• Competitive salary ranging from £100,000 to £110,000 GBP.
• Additional benefits available for the right candidate.
• Opportunity to lead and shape the sales function.
• Permanent position with growth potential in the industrial/manufacturing sector.
• Must be based in the North West – ideally Warrington, Wirral, Wrexham or Cheshire.