General Sales Manager

Adam Curtis Specialist Automotive Recruitment Consultancy Ltd; King's Lynn; On-site; GBP 55,000; Full time

Job summary

A respected motor trade business in King's Lynn is seeking an experienced General Sales Manager to lead their dealership operations. The ideal candidate should have a proven background in automotive sales, strong leadership skills, and the ability to develop sales teams. Competitive OTE of £55,000 plus a company car is offered for this hands-on role.

Benefits

Company car

On-target earnings of approximately £55,000 per annum

5-day working week

Qualifications

• Previous experience as a General Sales Manager in the motor trade.
• Proven track record in developing successful sales teams.
• Strong understanding of automotive retail and business practices.

Responsibilities

• Maximise sales performance of new and used vehicles.
• Lead and manage a sales team, setting targets.
• Maintain high customer satisfaction levels.

Skills

Coaching sales teams

Leadership

Customer satisfaction management

Sales performance maximization

Use of dealership management systems

Tools

Kerridge

Job description

Overview

General Sales Manager – Kings Lynn  – Franchised Dealership

OTE £55,000 | Company Car

5-Day Working Week (Monday to Saturday)

About the Role

An exciting opportunity has arisen for an experienced General Sales Manager (GSM) to join a well-established franchised dealership based in Kings Lynn. This is a fantastic chance for a driven and motivated individual to take the lead in a thriving automotive sales environment, where your leadership will directly impact performance, profitability, and customer satisfaction.

As General Sales Manager, your core responsibility will be to maximise the sales and profitability of both new and used vehicles, as well as associated products. You will lead and develop a small sales team consisting of two Sales Executives, driving results through effective leadership and performance management.

This is a hands-on role within the motor trade, suited to someone who thrives in a fast-paced automotive environment and understands the dynamics of a modern franchised dealership.

Key Responsibilities

• Maximise sales performance and profitability across new and used vehicles and associated products.
• Lead and manage a stable sales team, setting and stretching targets to drive performance.
• Maintain exceptional levels of customer satisfaction and retention.
• Motivate, coach, and develop team members, encouraging innovation and continuous improvement.
• Manage used vehicle stock and sales policies to optimise profitability.
• Support the Regional Manager in achieving operational and brand standards.
• Maintain strong relationships with the manufacturer and brand partners.
• Deliver results against sales, profit, and customer satisfaction KPIs.

The Ideal Candidate

• Must have previous experience as a General Sales Manager (GSM) within the motor trade, specifically within a franchised dealership environment.
• Proven track record in coaching and developing successful sales teams.
• Strong understanding of the automotive retail environment and modern business practices.
• Excellent leadership, organisational, and communication skills.
• Confident using dealership management systems – knowledge of Kerridge is an advantage.
• Results-focused with a clear understanding of performance metrics and customer expectations.

Package & Benefits

• On-target earnings of approximately £55,000 per annum
• Company car included
• 5-day working week (Monday to Saturday)

This role is ideal for a current GSM or experienced sales leader within the automotive industry looking to take the next step in their career. If you're ready to take ownership of a key leadership role within a respected motor trade business, we want to hear from you.

For more information on this General Sales Manager position, please apply to Stacey Hunt of ACS Automotive Recruitment Consultancy.

ACS Automotive Recruitment Consultancy is a leading recruitment agency specialising in the vacancies within the Automotive Motor Trade. We are recruiting across the UK for Sales Executives, Sales Managers, General Sales Managers, Service and Aftersales Managers, Service Advisors, including Senior Service Advisors, Warranty Administrators, Service Administrators, Aftersales Advisors, Customer Service Advisors, Assistant Service Managers, and Aftersales Executives.