General Manager (Motorcycles)

Pembrook Resourcing; England; On-site; GBP 45,000 - 100,000; Full time

Job summary

A motorcycle retail company is seeking a Vehicle Sales Manager to lead a high-volume sales operation in Dorset. The role involves driving new and used vehicle sales while managing a motivated team. Candidates should possess proven experience in automotive retail, strong leadership skills, and a focus on sales targets. This position offers a competitive salary and performance-related rewards.

Benefits

Competitive salary plus performance-related rewards

Use of demonstration vehicles

Staff purchase scheme

Car benefit scheme and health cash plan

Cycle-to-work scheme and staff discounts

Employee Assistance Programme and wellbeing perks

Qualifications

• Proven experience in a high-volume motorcycle or automotive retail environment.
• Strong leadership and team management skills.
• Commercially minded with a focus on sales growth, targets, and customer experience.

Responsibilities

• Lead a high-volume motorcycle sales operation.
• Deliver annual new vehicle sales targets.
• Maximise revenue through upselling products.
• Implement effective sales processes.
• Develop and maintain a CRM strategy.
• Provide inspiring leadership to create an engaged team.
• Collaborate with marketing on events.

Skills

Leadership skills

Sales growth focus

CRM systems familiarity

Team management

Job description

Overview

Vehicle Sales Manager / General Manager
Salary: 45,000 - 100,000 per annum
Location: Dorset

We are seeking an experienced Vehicle Sales Manager or, for highly experienced candidates, a Selling General Manager to lead a fast-paced, high-volume motorcycle retail operation.

The business represents a range of market-leading motorcycle brands alongside emerging entrants, with both new and used sales contributing to ambitious annual targets. This is a hands-on, demanding role offering an exceptional remuneration package for a high-performing individual.

Key Responsibilities

• Lead a high-volume motorcycle sales operation, including used all-makes inventory management.
• Deliver annual new vehicle sales targets (circa 450 units) and exceed used vehicle sales targets (600+ units).
• Maximise revenue through upselling parts, accessories, clothing, GAP, and warranty products.
• Implement and embrace effective sales processes and enquiry management technology.
• Develop and maintain a CRM strategy to build a strong community reputation.
• Provide inspiring leadership to create an engaged and motivated team.
• Collaborate with marketing to support events and promotional activities.

Requirements

• Proven experience in a high-volume motorcycle or automotive retail environment.
• Strong leadership and team management skills.
• Commercially minded with a focus on sales growth, targets, and customer experience.
• Confident with CRM systems and digital sales tools.

Working Hours

• Typically 40 hours per week, including Saturdays (day off provided during the week).
• Occasional Sunday attendance may be required for special events.

Benefits

• Competitive salary plus performance-related rewards.
• Use of demonstration vehicles.
• Staff purchase scheme.
• Car benefit scheme and health cash plan.
• Cycle-to-work scheme and staff discounts.
• Employee Assistance Programme and wellbeing perks.

This is an exciting opportunity for a motivated, experienced individual to take ownership of a busy motorcycle sales operation and drive both sales performance and team success.