Coach – Global Fashion House
Founded in New York in 1941, Coach is a global fashion house and part of the Tapestry portfolio, a global house of brands committed to stretching what's possible, innovating, and being wholly inclusive. Visit our People page to learn more about Tapestry’s commitment to equity, inclusion, and diversity.
General Manager – Overview
The General Manager’s primary responsibility is the creation of strategic business plans that will impact overall store performance metrics, customer service, and lead to successful execution of initiatives. The GM sets the tone for the store environment through partnership with the Store Manager/Management Team and all store staff, exemplifying Coach Service, operations, visual presentation, and core competencies.
Management Competencies and Behavioral Expectations
Sales Ability / Skills
- Partners with Store Manager/Management Team to establish sales and productivity goals for the store and associates using current business trends and forecasts.
- Recognizes external economic factors/business trends and communicates plans for change to ensure goals are met.
- Utilizes resources to forecast sales plans effectively.
- Consistently ensures the execution of sales training programs.
- Sets the example through role modeling Coach Service behaviors.
- Creates a high‑energy, sales‑ and service‑focused environment.
Service Orientation
- Evaluates the execution of the Service Leader role and provides coaching and feedback to ensure consistency with all members of management.
- Empowers team to solve customer problems and meet customers’ needs.
- Ensures Service standards are achieved through appropriate labour scheduling.
People Development
- Identifies opportunities and creates action plans for the development of the Store Manager/Management Team; provides consistent coaching and feedback throughout implementation.
- Enables the Store Manager/Management Team to develop action plans for all levels of employees through shared evaluation of individual strengths and opportunities.
- Develops realistic action plans and goals for team members’ career advancement, and communicates results to the Area Manager to support opening positions.
Self Development
- Consistently asks for, and is open to, feedback from supervisor, subordinates, and peers.
- Establishes sound business relationships with corporate partners, peer group, and local village or centre management.
- Acts on feedback from others to improve own performance or address development issues.
- Manages development plan.
- Achieves deadlines even in the face of obstacles or problems.
- Adapts to constantly changing environment by adjusting own plan, schedules, etc.
- Aware of own strengths and development needs and communicates them to supervisor.
- Seeks out tasks beyond own job description.
Team Building
- Creates a positive, high‑energy, and professional store environment by role‑modeling behavioral expectations.
- Enables the Store Manager/Management Team to take on a primary leadership role through consistent support of ideas and expectations.
- Fosters an environment of inclusion and creates partnerships with team members.
- Proactively and consistently utilizes The Network and The Shop to source candidates for store and communicates top‑talent information to Multi Manager.
- Able to identify training opportunities and evaluate the store’s overall performance to select top talent and fill open positions promptly.
- Supports onboarding of new management team members within area/district (per Area Manager request).
Communication
- Demonstrates effective written, verbal, and non‑verbal communication.
- Communicates professionally with diplomacy and tact, tailoring style to impact specific audience.
- Effectively communicates with direct reports, peers, supervisors, and corporate partners.
- Demonstrates ability to influence others and role‑models skill for the Store Manager/Management Team.
- Ensures the team is able to effectively communicate with each other.
- Ensures consistent use of Coach communication tools.
- Practices effective active listening techniques.
- Delivers difficult messages with objectivity while maintaining self‑esteem.
- Diffuses potential conflict by utilizing situation/behavior/impact model and redirects to achieve desired results.
Strategic Planning / Organizing / Execution
- Anticipates potential obstacles or issues and develops solutions to overcome.
- Appropriately allocates and monitors planned payroll hours according to business trends and scheduling needs.
- Creates long‑term hiring plans to meet forecasted sales plans.
- Partners with Area Manager to implement processes that will impact store‑specific operations.
- Works with Area Manager and corporate partners to ensure effective product flow.
- Implements plans in a timely manner and ensures team understanding.
- Develops plans to address key business issues, utilizing them to impact business and achieve desired results.
- Develops systems to achieve goals, redefining goals as appropriate.
- Able to influence others to gain support to achieve goals and complete projects.
- Effective use of planning and or time‑management tools.
- Effectively prioritizes business needs.
- Delegates and follows up to ensure key issues are addressed.
- Tailors execution of company initiatives to environment.
Integrity / Professionalism
- Represents the brand appropriately in all situations.
- Consistently ensures team compliance to company guidelines.
- Appropriately reacts to unethical or unprofessional behavior.
- Demonstrates professional ethics and instills them among all team members.
- Maintains professional demeanor even in times of stress.
- Maintains objectivity and considers all points of view.
- Maintains alignment with company goals and vision.
Additional Requirements
- Experience: 3 to 5 years previous Store Manager experience in a retail service environment.
- Education: High School diploma or equivalent; college or university degree preferred.
- Technical: Knowledge of and ability to use Microsoft Excel, Word, PowerPoint, and Outlook.
- Physical: Ability to communicate effectively with customers and staff, maneuver sales floor, meet moderate stockroom lifting requirements, and store climbing requirements.
- Schedule: Ability to work flexible schedule to meet the needs of the business, including nights, weekends, and holidays.