General Manager

Redfox Executive Selection Ltd; Ross-on-Wye; Hybrid; GBP 70,000 - 90,000; Full time

Job summary

A premium food business in the UK is seeking a General Manager to lead operations with a focus on commercial performance and quality maintenance. This role involves overseeing production, developing customer relationships, and fostering team growth. Candidates should possess strong leadership skills and a proven track record in premium food environments. The position offers excellent salary and benefits, along with a hybrid working model with national travel.

Benefits

Excellent salary plus bonus

Hybrid working with national travel

Qualifications

• Experience operating at a senior level within premium food or agriculture.
• Proven success in sales-led growth and managing customer relationships.
• Ability to operate strategically while being operationally hands-on.

Responsibilities

• Drive sustainable growth while maintaining quality and provenance.
• Develop and execute a sales-led commercial strategy.
• Lead and develop teams across various operations.

Skills

Commercial leadership

Customer relationship management

Operational oversight

Understanding premium food production

Sales-led growth

Job description

Premium Farm-to-Fork Food Business | Herefordshire

Excellent salary plus bonus – Hybrid working with national travel

We are recruiting a General Manager to lead a well‑established, premium farm‑to‑fork food business supplying some of the UK's most discerning customers, including high‑end hospitality and chef‑led markets.

This is a senior leadership role with full responsibility for commercial performance, operational delivery, and brand reputation. Reporting to ownership and the Board, the successful candidate will have genuine autonomy and accountability to shape the future growth of the business.

The Role

This position blends commercial leadership with hands‑on operational oversight across the entire value chain – from livestock production and traditional butchery through to logistics, customer relationships, and market development.

The core objective is to drive sustainable growth while protecting the uncompromising quality, provenance, and craftsmanship that underpin the brand.

Key Responsibilities

Commercial Leadership

• Develop and execute a sales‑led commercial strategy
• Grow revenues across direct‑to‑consumer, wholesale, and premium hospitality channels
• Act as a credible brand ambassador with chefs, customers, and trade partners
• Own and elevate the customer experience end to end

Operations & Production

• Oversee end‑to‑end production of premium traditional‑breed meats
• Lead butchery and maturation processes using traditional methods
• Ensure efficient, compliant distribution to a national customer base
• Maintain robust systems for traceability, quality control, and consistency

People & Organisation

• Lead and develop teams across sales, butchery, and on‑farm operations
• Set clear objectives, performance standards, and development pathways
• Foster a culture of craftsmanship, accountability, and continuous improvement
• Work collaboratively with a wider parent group to align standards and resources

Governance & Compliance

• Ensure full compliance with food safety, animal welfare, and agricultural legislation
• Maintain assurance standards including Red Tractor
• Provide clear reporting and insight to ownership and the Board

The Person

You will be a commercially astute, credible leader with experience operating at senior level within premium food, agriculture, or specialist produce businesses.

You are likely to bring:

• Proven success in sales‑led growth and customer relationship management
• Strong understanding of premium food production and supply chains
• The ability to operate strategically while remaining operationally hands‑on
• Gravitas to act as the public face of a heritage‑led brand
• A values‑driven approach, with quality and provenance at the core of everything you do