Freelance Social Media Strategist

Digital; Manchester; On-site; GBP 60,000 - 80,000; Part time

Job summary

A digital marketing firm is seeking a Freelance Social Media Strategist to enhance brand presence on Instagram and other platforms. You'll strategize to drive growth and build brand awareness through engaging content tailored to UK and US audiences. Strong experience in managing Instagram for consumer brands and creative skills are essential. This role allows for a flexible working environment.

Qualifications

• Proven experience growing and managing Instagram accounts for consumer brands.
• Strong creative skills in content development across social channels.
• Excellent communication skills and ability to work independently.

Responsibilities

• Develop and execute social media strategy focused on Instagram growth.
• Create and manage on-brand content tailored to audiences.
• Drive community engagement by monitoring social channels.

Skills

Growth management of Instagram accounts

Content ideation

Visual storytelling

Copywriting tailored to platform

Understanding of UK and US social media landscape

Analytics and performance metric analysis

Tools

Facebook/Instagram Ads Manager

TikTok Ads

Google/YouTube Ads

Job description

Overview

Hire Digital is seeking a Freelance Social Media Strategist to lead the client's Instagram channel and expand the brand's presence across LinkedIn and YouTube. You'll drive organic growth, build brand awareness, and create engaging content tailored to UK and US audiences.

Responsibilities

• Develop and execute a social media strategy with a focus on Instagram growth, engagement, and brand awareness
• Create and manage compelling, on-brand content (posts, stories, reels, video snippets) tailored to UK/US audiences
• Support and optimize LinkedIn and YouTube activity, ensuring cross-platform consistency
• Drive community engagement by monitoring comments, messages, and trends, turning followers into advocates
• Use analytics tools to track performance, provide insights, and iterate strategy based on data-driven results
• Collaborate with internal teams to align messaging with product launches, campaigns, and partnerships
• Stay on top of emerging social media trends, competitor activity, and platform innovations
• (Future) Support paid social campaigns across Instagram and other platforms when needed

Requirements

• Proven experience growing and managing Instagram accounts for consumer brands (ideally lifestyle, healthtech, or safety-focused)
• Strong creative skills: content ideation, visual storytelling, and copywriting tailored to the platform and audience
• Familiarity with UK (primary) and US (secondary) social media landscapes, including cultural tone and trends
• Solid grasp of analytics, performance metrics, and growth tactics
• Preferably with experience with paid social campaigns (Facebook/Instagram Ads Manager, TikTok Ads, Google/YouTube Ads)
• Excellent communication skills and ability to work independently within a lean, entrepreneurial team